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Tag: sharing

  • Allister Frost

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    Data Sharing and The Generational Divide

    I wrote recently about the importance of ‘Giving then Receiving‘, reminding marketers to give something to their audience before asking for personal data. It works, and I’ve been touched by the messages I received from you sharing your experiences of testing this approach. New data from Mintel in the USA should provide further encouragement if…

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  • Allister Frost

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    The Future of Sharing: Social Media Week Panel Debate

    I joined a panel debate on the topic of “The Future of Sharing” as part of Social Media Week on Thursday. You can see the on-demand video at the SMW Livestream site to find out what my fellow panellists Ash Choudhury of Nokia, Trevor Johnson of Facebook, Mark Jones of Reuters and host Gordon MacMillan…

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  • Allister Frost

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    Marketing Essentials: The Psychology of Sharing

    In case you hadn’t noticed, we live in a sharing economy. Thanks to innovations on the social web and advances in our internet-connected mobile devices, we think nothing today of sharing the content and information we discover. Of course, we’ve always shared information, that’s not new. But the speed and ease with which sharing now…

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