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Allister Frost
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New book: Webs of Influence
I joined Nathalie Nahai for the Chinwag hosted launch of her new book Webs Of Influence last week. It’s a really good book, packed full of insights from psychology studies and new ideas to enhance your online impact. My only criticism of the book is that it almost contains too many ideas; it will take…
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Allister Frost
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Social Media Engagement–free whitepaper
I recently took part in a roundtable discussion hosted by social media agency Yomego exploring the issue of how to attract and measure engagement through social media channels. The write-up of the discussion is now available in a free whitepaper which you can download from here (.pdf). Securing engagement—by which I mean getting the recipients…
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Allister Frost
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Social Media Week in a City Near You
Next week is Social Media Week in 14 big cities around the world, including my home city of London. It’s a fantastic showcase of talent and brains, giving everyone the chance to hear from some fascinating people at dozens of very different events throughout the week. I’ll be speaking at the EMarketeers’ Breakfast Briefing on…
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Allister Frost
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Work from the heart
There’s only so much enthusiasm any human being can show for something they don’t really believe in. And while most employees can muster interest in almost anything for a short period of time, maybe one or two years, few are able to sustain credible warmth towards their work without being motivated from the heart. Your…
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Allister Frost
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On nipping things in the bud
Things happen faster today than ever before, largely thanks to technology advances that allow ideas to move from one person to another at the speed of light. That’s why almost every business has a responsibility to invest in staying on top of the conversations that are happening around them, and monitoring them in real-time wherever…
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Allister Frost
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Thoughts for those still in denial
Smart businesses run by smart people get it. They know that learning to be great at using social media channels is the key to their near-term (and possibly long term) success. They’ve long since figured out that the societal changes hastened by the rapid, widespread adoption of online communication platforms have ushered in an urgent…
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Allister Frost
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Social data mining for successful copy
There’s rarely any need for guesswork these days. If you’re writing marketing or sales copy and wondering what’s the best phrase to use, you would be well-advised to consult ‘The Internet’. Free search marketing tools like Google Adwords can give you great insights into the relative appeal of different terms, even highlighting how their usage…
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Allister Frost
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Sneak Peek: CIM Social Media Benchmark Wave 2
[You’re invited: register for the free live webinar on Thursday] This week will see the release of new research from the UK’s Chartered Institute of Marketing (CIM) that confirms marketers’ unremitting appetite to make greater use of social media channels. But not all platforms are equal and some, like Google+, continue to struggle to attract…
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Allister Frost
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How to infographicise your Twitter profile
Is this useful or not? Probably not, but it’s harmless, good fun. A tool from Visual.ly allows you to “Twitterize Yourself!”, essentially creating a near-instant infographic of your Twitter persona. Quite what you’ll do with the resulting diagram I’m not sure. Maybe impress your mum or print it out to stick above your desk to…
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Allister Frost
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Big Brands Always Win, Get Over It
SEOMoz has built a well-earned reputation as the source of expert advice for anyone looking to improve their search engine marketing. While its focus has always laid primarily with SEO (Search Engine Optimisation), the team has never shied away from offering broader advice about using paid ads in search or exploiting other digital channels. But…
