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Allister Frost
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Infographic: Who’s using LinkedIn?
With LinkedIn having recently pushed through the 100 million members barrier, this is a timely infographic showing the demographic breakdown of its users. No surprise, those in hi-tech industries are most represented, as well as those working for very large organisations (>10,000 employees). A staggering six million people in the UK are registered on LinkedIn,…
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Allister Frost
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Video: Jack your Strat in the Internet
Too funny! I’m sure this web guru’s been in to present to me before… [youtube=http://www.youtube.com/watch?v=ykXkmfdYxIk&w=448&h=252&hd=1] Strat: How to Win in Business by Jacking It on the Internet
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Allister Frost
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Six proven paths to Social Media Denial
This social media thing is causing problems for many businesspeople. Acknowledge it and you’ll have to learn a load of hard-to-master skills; ignore it and you could find yourself on the unfit-for-purpose pile at your next annual review. Even so, denying that this social web thing is happening seems a popular choice for many. Here…
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Allister Frost
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Social Media: now the single biggest activity online
Social media is now both the biggest and fastest growing sector online in the UK, according to new data from online intelligence service, Hitwise. Traffic to social networks accounted for 12.4% of all Internet visits in January 2011, amounting to over 2.4 billion (yes, billion!) visits during the month. That’s a 17% growth year-on-year and…
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Allister Frost
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Search and Social Media: inextricably linked for buyers
Search and Social Media marketing are increasingly intertwined, and for good reason: both serve as highly efficient vehicles to connect what you have to say with people who might want to hear it. And while search is still the dominant tool used by people who want to buy something online, social media is starting to…
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Allister Frost
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Social Media Management: don’t f*** up
News broke overnight that Chrysler has fired their agency New Media Strategies after they accidentally sent an offensive tweet from the @ChryslerAutos account. The story goes that the agency employee intended to post to his personal account but somehow published this on behalf of one of the world’s largest brands: This sort of mistake is…
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Allister Frost
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Video: Social Media Etiquette
Here’s some good advice for you and your colleagues. It’s blindingly obvious common sense, but sometimes it’s common sense that’s, er, less commonly used. [youtube=http://www.youtube.com/watch?v=dNnLMkg9R3c&w=448&h=252&hd=1] Social Media Etiquette
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Allister Frost
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Porsche: Linkbaiting with Delightful Creativity
I’m not a true fan of Porsche cars, mostly because I cannot imagine ever being able to afford one. But I am now a fan of their marketing thanks to a very clever bit of social media marketing that brilliantly pushes many of the psychological buttons that today’s consumers respond to. It all started with…
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Allister Frost
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Breakfast at Twitterville: why you should use Twitter
The most common reason people give me for not using Twitter goes something like “why would anyone want to know what I had for breakfast?” It’s one of those beliefs that’s taken on near-mythological proportions, that everyone on Twitter is talking endlessly about what they’ve just eaten while everyone who’s not is clearly more sane…
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Allister Frost
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Social commerce: How to use Facebook, by ASOS
I thought you might enjoy these fascinating data points that Hitwise’s Robin Goad shared on his blog today. ASOS is an online fashion retailer, and a pretty successful one at that. They are planning to launch a store within Facebook very soon and Robin decided to take at look at their site traffic to see…
