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Don’t get SWAMmed–How LinkedIn is Fighting Spam
Earlier this year LinkedIn quietly introduced a new featured called S.W.A.M. designed to reduce the volume of spam and unsolicited sales pitches on their platform. S.W.A.M. is short for Sitewide Auto Moderation and, in a nutshell, means that if one LinkedIn Group Manager blocks a person from their group, all future posts from that person…
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When Privacy Policies Go Bad and How to Fix Them
Hot on the heels of yesterday’s post about the importance of carefully selecting your positive and negative keywords, I’ve some remarkable online test insights to share from ContentVerve.com’s Michael Aargaard. Michael wanted to find out what impact adding a privacy statement alongside a registration form would have on sign-up rates. I think you’ll agree, the…