Allister Frost site logo

Tag: targeting

  • Latest Updates to Facebook Ad Targeting Options

    Allister Frost

    ·

    Latest Updates to Facebook Ad Targeting Options

    We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…

    , ,

  • Allister Frost

    ·

    Free Download – Planner for Facebook Advertising Targeting

    We wrote previously about the awesome power of ad targeting in Facebook. But things just got even better! With the recent addition of the Detail Targeting choices in Facebook it’s now possible to direct adverts towards people who maybe have an interest in one thing (e.g. Bodybuilding) but not in another (e.g. Running). This creates opportunities for…

    , ,