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Allister Frost
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Advice for Marketers: How not to be unliked
Many online marketers spend their days obsessing about attracting new fans and followers, but new research from ExactTarget and CoTweet suggest that they might be wise to spend more time thinking about how to stop people ‘unliking’ their brands. The top reasons people cite for unsubscribing from emails is that they come too frequently, are…
Allister Frost
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Breakfast at Twitterville: why you should use Twitter
The most common reason people give me for not using Twitter goes something like “why would anyone want to know what I had for breakfast?” It’s one of those beliefs that’s taken on near-mythological proportions, that everyone on Twitter is talking endlessly about what they’ve just eaten while everyone who’s not is clearly more sane…
Allister Frost
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Twitter: who’s in the class of 2010?
Hot on the heels of Google’s Zeitgeist 2010 study, comes a quirky tree infographic showing ‘Who’s New On Twitter in 2010’. We all know that Twitter’s been in rude health these last few months, but this sapling-like diagram serves as a well-grounded reminder that it’s still far from universally adopted. Amongst the biggest names to…
Allister Frost
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What sort of Twitter user are you?
[click image to enlarge] Thanks to the Wall Blog for sharing this.
Allister Frost
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Twitter says: “you can only Tweet with Twitter”
Important new advice was issued by ISBA to its members today which highlights the requirement to respect Twitter’s trademarks. I’ve reproduced the guidance, which ISBA’s Director of Public Affairs, Ian Twinn, describes as “probably fairly commonsense (sic) stuff”, below: Companies may promote their own Twitter pages by using the phrase “Follow us on Twitter” or…
Allister Frost
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Social Media usage: the slowdown continues
More evidence emerges of the slowdown in social media adoption, this time in the form of SocialMediaToday’s 3Q Update which uses Google AdPlanner data to assess the reach and age profile of the users of the most popular social networks. Highlights: Facebook active user count falls from 550 to 540 million Age group 55yrs+ shrinks…
Allister Frost
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TweetPivot – get to know your followers and followees
Twitter users will delight in being able to use Microsoft Live Labs’ funky Pivot tool to explore their Twitterverse at http://tweetpivot.com/. Thanks to Steve Clayton for spotting this one; it’s a peach! Go pivot today! [tweetmeme only_single=”false”]