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Common Website Mistakes To Avoid
We all see a lot of websites these days. But how often do you find yourself on a new site wondering what the company actually does or wants you to do next? It’s an all too common problem. In our haste to build websites, we often forget to look at the initial designs through our…
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Conversion Rate Optimisation for Beginners
I’m a regular in-car listener to the Digital Marketing Podcast from Target Internet in which Ciaran Rogers and Daniel Rowles wax lyrical about a hot marketing topic. It’s a good listen and I recommend you add it to your MP3 player of choice. The guys at Target Internet also have a blog where I found…
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A direct mail that worked
I received a direct mail letter today. In an envelope. Delivered by the postman. Now, this isn’t that uncommon an event; getting junk mail is a price you expect to pay when you’ve been in the marketing industry as long as me. What was less common was that I both opened and acted on the…
