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FROST News

Updates from a life with a
Future-Ready Mindset

  • Allister Frost

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    June 2013 – Top UK Facebook Performers Report

    The Socialbakers’ report for June is now out. In it we learn that ‘Amazon UK’ is the UK’s leading brand page on Facebook with almost 3.5million local fans, ‘Up Your Viva’ is the leading media brand page despite losing fans since its peak in mid-May, Michael Ball gets more engagement on Facebook than George Michael,…

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  • Allister Frost

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    Hangout with MyWebPresenters

    Here’s a video of a Google Hangout I recently recorded direct from Wild Orange Media Towers with Neil Davidson, MD of MyWebPresenters. We chatted about effective measures of success for online videos, the viral myth, producing content that people engaged with and share, and my thoughts on what’s next for Wild Orange Media. Enjoy! http://www.youtube.com/watch?v=_sqjUZF-bS8

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  • Allister Frost

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    Being Creative Coffee Shop Style

    Open plan office workers know how hard it can be to focus on work tasks when surrounded by the hustle and bustle of office life. But researchers at the University of Illinois have discovered that working on creative tasks amidst ambient background noise can actually boost our creative ability. In scientific tests carried out on…

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  • Allister Frost

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    Digital Marketing Personality of the Year

    Well, this is an honour! I am delighted to have been named Digital Marketing Personality of the Year in the BOC Global Events Innovative Marketing Awards 2013. My thanks go to the judges for momentarily losing their senses and picking me, and to BOC Global Events for nominating me. I received my award at a…

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  • Allister Frost

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    Durex Condoms In Social Media Flop

    My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet. You’d have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should that be foreplay?)…

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  • Allister Frost

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    What Social Businesses Can Learn from Improvisation

    Many years ago I was privileged to learn improvisation skills at a week-long business retreat. My teacher, Neil Mullarkey of The Comedy Store, has remained a good friend to me over the years and the concepts he taught me have stayed fresh in my mind. The recent emergence of more social businesses—where staff can openly…

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  • Allister Frost

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    3 Simple Steps to Creating Daily Content Gold

    We’ve all been there; it’s every community manager’s nightmare. Staring at that blank screen, racking your brain for fresh ideas about what to post to your social networks today. When writer’s block strikes sometimes the best thing to do is to walk away and formulate a new plan on how to avoid an idea logjam…

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  • Allister Frost

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    Think Different

    Is it just me, or does Apple’s current iPad advertising bear a startling resemblance to rival Microsoft’s “Life Without Walls” ad campaign of almost five years ago? Of course, not every idea can be completely new. But it does make me a little sad to see this, another example of Apple’s innovative streak fading away.

  • Allister Frost

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    How to raise $500k for a start-up

    I like Buffer. It’s a great tool for posting staggered updates to social media channels and, as of last week, you can even schedule retweets now too. I also like their great customer service. But what I like most of all is their openness and generosity; two key ingredients for start-up success on the social…

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  • Allister Frost

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    Lessons From A Stiff Door

    This is the entrance door to a bistro. What’s the easiest option for the bistro owner: fix the door so customers cam come in easily or put up a sign telling them how they should use it? I know which option customers would choose. And we all know which option the bistro owner should avoid.…

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