FROST News
Updates from a life with a
Future-Ready Mindset
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Allister Frost
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How To Fly A Plane With A Hashtag
It may be a barely veiled attempt to drive Twitter mentions, but you have to admire BA’s Race The Plane competition that’s running in the UK today. The campaign idea is simplicity itself. Twitter users can race (virtually) a BA jet flying from London to Toronto by tweeting with the hashtag #racetheplace. Presumably—although it’s not…
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Allister Frost
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Top Picks for Social Media Week London 2013
There’s just one week to go until Social Media Week hits cities around the globe, from Berlin to Mumbai and Bogotá to São Paulo. No prizes for guessing where I’ll be though: London! And this year I’ll be hosting a Content Cookery School breakfast briefing with Emarketeers where I’ll be exploring Content Marketing and the…
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Allister Frost
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Which UK Brands Are Winning On Facebook?
Socialbakers has released its latest report into top brand performance in the UK and, no surprise, big names like Amazon, Coca-Cola and iTunes lead the league when ranked on their number of followers. But “as any fule kno” measuring the number of fans alone is a pretty pointless exercise. Having fans counts for nothing if…
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Allister Frost
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The State of Friendship in a Social Media World
I’d love to attribute this image to someone, but I have no idea where it first appeared. But it’s great and says a lot about the shifting meaning of ‘friendship’ and the inescapable shallowness of many of our daily interactions in a digital world: Many thanks to whoever created this. I’m sure we’d make great…
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Allister Frost
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Don’t get SWAMmed–How LinkedIn is Fighting Spam
Earlier this year LinkedIn quietly introduced a new featured called S.W.A.M. designed to reduce the volume of spam and unsolicited sales pitches on their platform. S.W.A.M. is short for Sitewide Auto Moderation and, in a nutshell, means that if one LinkedIn Group Manager blocks a person from their group, all future posts from that person…
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Allister Frost
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Free digital marketing advice–my summer gift to you
I had a great summer holiday break, and I hope you did too. Escaping from the world of work and spending time with family and friends helps me stay focussed on what life is really about. And it’s put me in a really good mood, even if I’m now back in the office putting out…
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Allister Frost
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Back To School – Time to Update Your Social Media Cover Photos
With the kids heading back to school in the UK today or very soon, now is the perfect time to polish up your social media profile pictures and cover photos. But knowing what size your images need to be has always been a time-consuming exercise. But not anymore, thanks to this nifty guide from the…
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Allister Frost
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Reasons to Unlike a Brand On Facebook
(click image to enlarge) Take a close look at the image above. Need any more reasons why your brand should abandon its incessant pursuit for meaningless ‘Likes’ on Facebook? Of course, you don’t have to stop. No-one will issue you a ‘cease and desist’ letter. That’s the beauty of the free-flowing social web. But you…
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Allister Frost
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How to Write the Perfect Tweet
I’d say this infographic from Neomobile was almost perfect. But I wouldn’t recommend always placing your links at the end of the tweet as that’s the first bit that’ll get cut off if people do an old style retweet or append copy to the start of a reply. It’s safer to put your links in…
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Allister Frost
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Who’s Watching Webinars These Days?
Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?: On average, 90% of the audience has shown up 15% of the way into each webinar. So, if you’ve something interesting to say, best save it until you’re about 20% (one fifth) of the way…