Your cart is currently empty!
FROST News
Updates from a life with a
Future-Ready Mindset
·
How to book a motivational speaker
Booking a motivational speaker for a business conference or industry event can be a nerve-wracking task. You don’t want to make a mistake by booking a clown who can barely string a sentence together (unless a mute clown is what you’re really after), nor do you want to spend over the odds to hire a…
·
How to make friends with your LinkedIn QR code
LinkedIn is the world’s biggest professional social networking tool. So it’s a great way to find interesting people and follow their news. But it’s also pretty handy for when you meet interesting people in real life… Once upon a time, the LinkedIn app had a groovy “Find Nearby” feature that allowed you to connect with…
·
Whose job is it to ready us for the future?
Here’s a question: who should have the job of building the future technology-readiness of your organisation’s employees? In most medium to large companies, the leadership team tends to look to IT and the CTO (Chief Technology Officer) for strategic direction. After all, they’re dealing with all the computers and data and techno-stuff; it makes sense…
·
Why we’re Ready Already!
A recurring theme in several of my recent keynote talks has been the pressing need for organisations to support and encourage employees and partners on their journey to leveraging new technology in their work. I’ve frequently observed that it’s rarely new technology itself that creates issues in business, but the way staff and colleagues react…
·
Purpose Platitudes vs. Brand Activism
Earlier, I posted about the much-hyped topic of brand “Purpose”, and called on marketers to go beyond platonic statements of intent to embrace full-on activism in pursuit of their brand beliefs. In this article, we’ll explore two related examples of brand purpose, one done with absolute conviction and good intent and the other with, perhaps,…
·
Activism over Purpose
There’s a lot of buzz in marketing and PR circles about the importance of businesses having “Purpose”, usually with a capital P. Generally speaking, this leads companies to identify ways they can be seen to stand for something more useful to society than simply making vast amounts of profit. At best, this translates into organisations…
·
How to Book a Professional Speaker
Here’s a short video I just filmed to share some tips on how to book a professional speaker for an event or conference. I distilled my advice into 10 easy, fool-proof steps. Hope you find this helpful 🙂
·
Lessons from Seven Years of Good Old-Fashioned Hard Work
Seven years ago I left Microsoft to start a crazy experiment, to start my own company and help others achieve more in our digital world. As I look back on all that’s happened since April 2012, I wanted to share a few words of advice for others thinking of branching out on their own. Thanks…
·
Keynote Talk Topics – New Video Guide
I’ve just put together a one-page summary of some of the hottest keynote talk topics I’m often asked to cover. If you’re trying to decide which speaker topics to include in your next conference or event, this is a good place to start. Each of the images links to a short YouTube video where I…
·
In Conversation with Roger Edwards
I recently chatted to Roger Edwards on his Marketing & Finance podcast where we talked about the sorry demise of marketing strategy, the flaws of the efficiency bubble, and how to do content marketing well. You can listen to our conversation in the player below, or read more and subscribe to Roger’s podcast here. Enjoy!