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FROST News
Updates from a life with a
Future-Ready Mindset
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Being a Good Influence(r)
I’m often asked what the rules are governing promotional activities carried out by influencers, whether a hired-in celebrity or members of staff or partner firms. Until recently the guidance has been quite vague, but some recent publications from the ASA and CMA have clarified things a bit, at least here in the UK. Back in…
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Thank you
Wherever possible I love to collect feedback from clients to help us understand how to improve. Last week we updated some sections of our website and refreshed a few dozen of the testimonials dotted across the site. Reading through so many kind words was a humbling experience. I was really touched by the gratitude expressed…
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Being A Digital Optimist
I’ve long held the view that digital progress, however destabilising in the short-term, will lead to long-term benefits for humankind and Planet Earth. That’s why I label myself a Digital Optimist. But, until quite recently, it’s never felt like a minority opinion. With the global media and the public now scrutinising the activities of leading…
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The Misery of Multiple Messages
It’s often the most long-in-the-tooth marketing principles that are the most misused or ignored. Who’s got time these days for old-style thinking? It’s the digital era, grandad! Surely fresh, breakthrough approaches are needed, not methods built on decades of wisdom and experience? A quick glance at any email inbox will illustrate how so many marketers…
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Two New Awards for Wild Orange Media
In our work here at Wild Orange Media, the biggest reward we get is seeing the boost we can bring to our clients’ work and performance. The proof of the pudding really is in the tasting, yum! But every so often we’re honoured to receive recognition from other places, and it’s especially touching when this…
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Latest Facebook Ad Targeting Options
We’ve once again updated our Precision Ad Targeting Planning Worksheet for Facebook (UK Edition) and many of the changes we predicted earlier this year have come true. As Facebook wrestles to restore its reputation and curtail inappropriate advertising activities like excluding certain people from offers, it has removed some of its more contentious demographic targeting…
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How Digital Fuels Disloyalty (and what you can do about it)
Those of us who have been in the business world for some time have had it easy. It used to be a fairly safe bet that happy customers would, sooner or later, return to buy again. After all, we did a great job of winning those customers in the first place and by meeting—or occasionally…
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Latest Updates to Facebook Ad Targeting Options
We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…
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Channel Amnesia and Buyer Journeys
There’s a powerful phenomenon developing that I’ve been observing in recent years. As our internet-connected devices become ever more intimate, the content they provide has to also become more personalised and tailored to our desires. We’ve grown used to getting near-instant answers to every question, often with little more than a few keystrokes or a brief…
![All The Cognitive Biases [infographic]](https://allisterspeaks.com/wp-content/uploads/2017/10/Cognitive-Biases.png)
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All The Cognitive Biases [infographic]
When I’m helping companies get their heads around behavioural economics and the psychological thinking that underpins great marketing communications, we often refer to cognitive biases to help explain the curious ways humans beings sometimes act. There’s a great list of cognitive biases on Wikipedia, but, you know, it’s Wikipedia… That’s why I was very excited…