Category: Digital Living

  • How to Live Without a Smartphone

    A recent camera fault on my HTC One M8 called for a warranty repair which—horror of horrors—meant I would be without my smartphone for a week. It turned out to be quite a sobering experience, and one that I’d recommend many people give a try. It’s only when you are confronted by life without your…

  • Sexting and Young People

    As part of our Internet Safety School community initiative here at Wild Orange Media, we’ve been delving into new research to examine some of the challenges facing young people online. The selfie is now a mainstay of our digital lives. But for some young people it can stray into darker areas where they may be encouraged to…

  • How to instantly add every World Cup match to your calendar

    I’ve spotted lots of web traffic coming through to an old blog post I wrote around the time of the last World Cup, where I shared advice on how to add the football matches to your Outlook calendar. This tells me this is still a popular thing to do, so here are the simple instructions you…

  • Data Sharing and The Generational Divide

    I wrote recently about the importance of ‘Giving then Receiving‘, reminding marketers to give something to their audience before asking for personal data. It works, and I’ve been touched by the messages I received from you sharing your experiences of testing this approach. New data from Mintel in the USA should provide further encouragement if…

  • A Tech-Free Festive Break

    The Christmas and New Year festivities are almost upon us. And, as I pull down the shutters on another year of trading, I’m looking forward to switching off from the bustle and hustle of business life at Wild Orange Media and spending some quality time with family and friends. I’ll also be making a conscious…

  • Introducing Internet Safety School for Parents and Carers

    Our mission here at Wild Orange Media has always been to help everyone benefit fully and safely from all the good things that our digital world has to offer. Yet one of the greatest threats we see in our internet-fuelled world today is to the safety and wellbeing of children. Left unattended, with unrestricted access…

  • The Worrying Truth About Cart Abandonment

    Cart abandonment, where an online shopper adds items to their basket but then fails to complete the checkout process, is one of the most common and frustrating issues facing ecommerce retailers. Carrying out a forensic investigation into why potential buyers leave before completing their transaction can yield valuable insights to streamline the shopping process and…

  • 5 Tips To Ensure Your Business Shows Up In Facebook Graph Search (eye tracking study)

    Facebook’s powerful new “Graph Search” feature is now being rolled out to users. To jump the queue you can join the waitlist at https://www.facebook.com/about/graphsearch. I’ve written previously about the rich—and sometimes disturbing—insights that the tool search feature will bring, but a new study by Mediative sheds light on how new users are actually using the…

  • What a Difference Eight Years Make

    I just had to share this. Photo by nbcnews • Instagram

  • How Your Facebook Likes Can Expose The Real You

    If you like the iPod page on Facebook you’re probably more dissatisfied with your life than someone who likes Sarah Palin. That’s just one of the findings from a new study by researchers at the University of Cambridge that shows how much of our personality we share through our Facebook Likes, whether we realise it…