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Microsoft’s clever “small demonstration”
Some ideas just smack you between the eyes and make you wonder “why didn’t I think of that?” That’s how I feel watching this cute, short video from Microsoft Portugal. What better way to prove that a computer is really easy to use? [youtube=http://www.youtube.com/watch?v=_ODFvy1mjoY&w=448&h=252&hd=1] Nice marketing! Thanks to my friend Faiz Rehman at Microsoft in…
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Breaking News – Some People Don’t Own A Tablet
[I originally wrote this article for Silicon Beach 2012; this is the first time it has appeared online] This is an extraordinary time to be in business. The economy is all over the place, international trade is threatened by collapsing currencies and we’re constantly bombarded with new technology inventions that promise to improve our lives.…
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On Making Marketing Noble
I believe that marketing doesn’t have to be one of the world’s most hated professional. Done correctly, I believe it plays an essential role in helping people live their lives to the full. Here’s a short talk I gave recently at Silicon Beach sharing my views on the responsibility sitting on every marketer’s shoulder to…
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Reading List: Neuromarketing
The phrase ‘neuromarketing’ is only around ten years old so it’s no surprise that most marketers have yet to study it extensively. It’s a fascinating topic, blending the latest findings from behavioural economics with breakthroughs in neuroscience. Today’s digital communication platforms give us the perfect test site for putting some of the new theory into…
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Why too much choice paralyses your business
There’s an old adage, “you can never have too much choice”. Like most old sayings it’s starting to sound absurd, but many marketers still believe that giving customers more choice is always a good thing. The truth is very different. Too much choice can paralyse your customers, slowing or preventing their purchase. Choice often engenders…
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Customers live in the present, not the future
In our efforts to stay up-to-date and on top of the latest opportunities we sometimes forget that customers only really care about what they can get now, not what we might have to offer at some point in the future. Take this press ad for instance. I’m sure the advertiser is really excited about their…
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How to kill your business: know all the answers
Recently a conference speaker from a huge national company concluded their talk by saying: “We surveyed our customers and not one of them had an original or useful idea about how to improve our service.That’s when we realised that we have far better experts in-house and shouldn’t rely on help from the outside.” I was…
