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There’s No Such Thing as an Awareness Campaign
Yesterday, at the annual UK IAB Engage event, there was much debate about the role that digital marketing can play in brand-building, as opposed to direct-response, marketing. The assembled agency experts were broadly in agreement that digital still falls short when it comes to brand-building work, although its value is growing as consumers spend more…
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Why women are easy and size matters for men
In the categories labelled “Gross Generalisations” and “Blindingly Obvious” I present to you, dear reader, proof of what you may have suspected all along: men and women are very different, and women crack sooner under the advertiser’s spell. A study by comScore of 292 television ad copy tests shows that women are more likely to…
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Being remarkable: Rethinking the receipt
We produce billions of them every day and I’ll bet most people reading this will have at least one in their pocket or bag right now. But the humble sales receipt has barely evolved in recent years, despite the power inside most cash registers having increased exponentially. Cue London-based design studio, BERG, who have carried…
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UK population mapped: It’s true, we Brits retire to the coast
Data, data everywhere, but not a drop to drink… Like most marketers, I love a good dataset. And the latest batch from the Office of National Statistics shows how the UK population has changed in recent years. The DataBlog team at The Guardian have mapped some of the key stats, including this interesting view showing…
