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Category: Search Marketing

  • Allister Frost

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    Proof that Search and Display Ads work best together

    The major search engines have long argued that paid listings can help boost brand awareness and recall. However, data from iProspect and comScore, Inc. shows that search listings alone may have very little, if any, impact on recall. If you really want to boost your brand recall online, you’ll need a more integrated approach, embracing…

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  • Allister Frost

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    Frost’s First Rule of Social Media Marketing: “Know Why You’re Doing What You’re Doing”

    There’s something about the social media gold rush that makes otherwise intelligent people seem to lose their heads. They race off, with the cart firmly attached before the horse, and find themselves doing all kinds of crazy stuff before stopping, exhausted, to try to figure out why things aren’t working. I see this issue so…

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  • Allister Frost

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    Search and Social Media: inextricably linked for buyers

    Search and Social Media marketing are increasingly intertwined, and for good reason: both serve as highly efficient vehicles to connect what you have to say with people who might want to hear it. And while search is still the dominant tool used by people who want to buy something online, social media is starting to…

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  • Allister Frost

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    Porsche: Linkbaiting with Delightful Creativity

    I’m not a true fan of Porsche cars, mostly because I cannot imagine ever being able to afford one. But I am now a fan of their marketing thanks to a very clever bit of social media marketing that brilliantly pushes many of the psychological buttons that today’s consumers respond to. It all started with…

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  • Allister Frost

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    Google unveils: what we searched for most in 2010

    Today Google released the findings  of its annual study into how we used their search engine over the last 11 months. It presents some fascinating insights into the things that mattered most to us, from Chatroulette to Justin Bieber, and Twitter to Ash Clouds. The list of the most popular searches is once again dominated…

  • Allister Frost

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    View London: clocking up new traffic

    I love case studies like this because it shows just what you can achieve with a little lateral thinking. On its site, Hitwise Intelligence tells the story of a clever campaign by View London to capture new site visitors at the time of the recent UK clock change. Instead of buying paid-for sponsored listings on…

  • Allister Frost

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    Google Instant: How paid search has changed

    The jury’s still out on the long term usefulness and practical implications of Google Instant, the new feature rolled out in early September that shows search results as you type. Many have described the feature as an unwanted distraction, while others have heralded its launch as the death of SEO. New data from Marin Software…

  • Allister Frost

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    SEO for images: good advice

    Many SEO novices limit their optimisation efforts to the words on their web site, but the images on your pages can be, to coin a phrase, worth a thousand words. At the most basic level adding Alt Text for every image on your site helps. But there are  host of extra considerations you may wish…

  • Allister Frost

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    Google’s guide to SEO

    Any attempt to manipulate natural Search Engine (SE) results listings is frowned upon by the major SE’s. But that doesn’t mean that all SEO is bad; most of it is just plain common sense. There’s no point having a great site that a search engine crawler cannot “see”. Step forward Google, and their “Search Engine…

  • Allister Frost

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    Social Search: Charlene Li’s take on Bing’s new tricks

    Here’s a link to a great summary from Altimeter’s Charlene Li on the impact that last week’s Bing/Facebook announcement could have on the ways we find information online. My key take outs: The value of your social network increases dramatically when it can positively influence (speed up, increase accuracy/relevance, etc.) your search results Facebook’s all…

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