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Allister Frost
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New videos: The CIM’s Social Media Benchmark Report
On 15 February, the UK’s Chartered Institute of Marketing (CIM) will release the findings of its latest Social Media Benchmark study. In advance of this, I shared some thoughts with them on how I see the social media world evolving. Find out more and book tickets to the launch event at http://www.smbenchmark.com/. And let me…
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Allister Frost
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Sorry, you are not as influential as the Internet told you
A wise man once taught me there are just two rules in business: (1) only work with people you like and (2) never believe your own hype. And that’s not as easy as it sounds. Working with 100% nice people and remaining grounded can be tricky amidst the hyperbole that often permeates the marketing profession.…
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Allister Frost
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Web 2012: YOU are the product
Just in case you haven’t figured it out yet, when a shiny online experience is free to use, you are the product. Everything you do and say, everything you share, in fact everything of everything that happens through that experience becomes the property of the people who provide the shiny online experience. And the way…
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Allister Frost
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Social Media: it’s holding us back
When someone says “Social Media”, what do you think of? For most people, tools like Facebook and Twitter spring to mind but this preoccupation with the big networks does a disservice to the socio-cultural shifts we’re seeing as outlined in my post yesterday. And this problem afflicts me too. In recent months I’ve found it…
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Allister Frost
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2012: The Year Social Media Changes
This is the year that the late majority will join the early risers in recognising that social media is far more complicated than “just another channel” yet simpler than many in the industry have been trying to make out. You see, at its heart, social media is nothing more than people having conversations online, all…
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Allister Frost
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One Way To Get Retweeted: “Act Normal”
I enjoyed reading Pam Moore’s latest article on Social Media Today that lists 55 ways to get retweeted. But what struck me most was that nearly all of the tips relate to one simple principle: “be a nice human being”. Sure, there are some techniques like sharing ‘how to’ advice that often work well but,…
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Allister Frost
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Digital Surrey and some things I love to share
I had great fun last night at the Digital Surrey event where I was their guest speaker, talking about how society is changing as a result of the social web and what this means for marketers. Whenever I give a talk or lecture, I’m sometimes surprised by what captures people’s attention the most. One free…
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Allister Frost
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LinkedIn Company Pages: a no-brainer for your business
LinkedIn has long had a feature called Company Pages, where approved company personnel can post information and updates about their organisation. This is a particularly useful feature for researchers and can help people learn key facts about your business without having to leave the LinkedIn site. Adding a basic company page to LinkedIn costs nothing;…
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Allister Frost
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Please Retweet, or rather, don’t…
Chris Brogan writes today that “asking for a retweet or mention of something – that isn’t cause related – isn’t cool”, and urges his readers to stop asking for retweets. Chris is right, to a degree. People who blindly ask others to “RT” their messages often betray their social web naivety. Their constant pleas for…
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Allister Frost
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Social Media ROI and Life Insurance
Too many business people I meet are still chasing instant returns on the investments they make in social media. This is naive at best; communities take time to create and nurture before eventually becoming self-sufficient. Perhaps a better way of thinking about today’s investments in social media is to compare it with your life insurance.…
