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Allister Frost
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What Social Businesses Can Learn from Improvisation
Many years ago I was privileged to learn improvisation skills at a week-long business retreat. My teacher, Neil Mullarkey of The Comedy Store, has remained a good friend to me over the years and the concepts he taught me have stayed fresh in my mind. The recent emergence of more social businesses—where staff can openly…
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Allister Frost
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How to raise $500k for a start-up
I like Buffer. It’s a great tool for posting staggered updates to social media channels and, as of last week, you can even schedule retweets now too. I also like their great customer service. But what I like most of all is their openness and generosity; two key ingredients for start-up success on the social…
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Allister Frost
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7 Steps To Turning Negative Keywords into Positives
Search engine marketers know how important it is to think about the words that they don’t want their company or brands to be associated with. But few people apply the same keyword rigour when posting to social networks. In this post, I’ll explain why this is important and how you can turn negative keywords into…
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Allister Frost
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How to Ask for Help On Twitter (Please Read This!)
It’s well known that if you ask people to retweet something on Twitter they’re more likely to do so than if you don’t ask. But exactly how much more likely has never been quantified before. Step forward Hubspot’s Dan Zarella, author of The Science of Marketing, and a huge dataset from social update scheduler Buffer.…
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Allister Frost
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Who Needs a Social Command Centre Anyway?
The Social Command Centre—a kind of NASA Ground Control for social media hub teams in organisations—is an increasingly common sight these days inside large organisations. Here’s a snap of Microsoft’s latest prototype, which I saw running on a visit this week to their UK Campus: The big idea behind command centres like this is to…
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Allister Frost
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Cut-To-The-Chase Help When You Need It
I’m occasionally asked if it’s possible to book a short consulting session with me to collect some quick answers or get help tackling urgent issues. This has always been difficult to arrange in the past but I’m pleased to announce a new way for you to get personal, cut-to-the-chase help from me over the phone.…
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Allister Frost
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The Worrying Truth About Cart Abandonment
Cart abandonment, where an online shopper adds items to their basket but then fails to complete the checkout process, is one of the most common and frustrating issues facing ecommerce retailers. Carrying out a forensic investigation into why potential buyers leave before completing their transaction can yield valuable insights to streamline the shopping process and…
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Allister Frost
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The Science of Facebook Engagement (infographic)
I’m often asked how companies can increase the engagement levels of their posts on Facebook. Sadly, there’s no silver bullet or one-size-fits-all solution, but there are plenty of studies that show the value of experimentation. And while it doesn’t offer any universally applicable answers, the infographic below may give you some fresh ideas for what…
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Allister Frost
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5 Tips To Ensure Your Business Shows Up In Facebook Graph Search (eye tracking study)
Facebook’s powerful new “Graph Search” feature is now being rolled out to users. To jump the queue you can join the waitlist at https://www.facebook.com/about/graphsearch. I’ve written previously about the rich—and sometimes disturbing—insights that the tool search feature will bring, but a new study by Mediative sheds light on how new users are actually using the…
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Allister Frost
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Having Your Cake And Eating It
A recent survey by GI Insight shines a light on our love-hate relationship with commercial messages within social media platforms. An overwhelming 92% of British consumers surveyed stated their wish to “keep advertising very separate from real chat”, while 82% said that they use social media a lot but don’t want it invaded by advertising…
