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Allister Frost
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LinkedIn To Withdraw Lead Collection on 15 July 2014
LinkedIn Ads includes a feature called Lead Collection that makes it easy for self-service advertisers to gather contact details, including email addresses, from people who engage with their ads. But this feature is set to be withdrawn on 15 July 2014, meaning you have just two weeks left to take advantage of it or withdraw…
Allister Frost
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Free video webinar: B2B Buyer Engagement Through New Technology
Yesterday I joined B2B Marketing’s Joel Harrison and co-founder of BrightTALK, Charlie Blackburn, in their London studio to talk about the challenge of securing buyer engagement through new technology channels. If you missed the live broadcast, the webinar recording is now available to view at: http://www.brighttalk.com/webcast/1166/62437 I’d love to hear your feedback. And yes, I…
Allister Frost
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B2C vs. B2B: Social Media is for everyone, even humans
I often speak with marketers from B2B companies who question the role that social media can play for them in their “dull, grey, suited, corporate sales world” (their words, not mine). My response is always to ask who they’re selling to. If it’s people (as in ‘human beings’) then social media may have a role…
Allister Frost
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Infographic: the B2B social media landscape
The team at InsideView have published another eye-catching infographic that highlights how big companies are steadily embracing the social web. (Click image to enlarge) It’s great to see adoption levels steadily rising but these raw statistics mask a multitude of sins. It’s one thing to use social media, it’s quite another to use it well.…