Tag: creativity

  • Little Delights and Why It Pays to Sweat The Small Stuff

    My first boss drummed into me the importance of paying great attention to detail in everything I did. But little details, he told me, are especially important when working on designs for products and communications materials. So it was great delight that I was recently introduced to a lovely site called Little Big Details, which…

  • Delightful Creativity from Putpockets

    There’s a very common mental state we  experience every day of our lives that makes us greatly underestimate the likelihood of something bad happening to us. Psychologists call it the ‘normalcy bias’, and it’s a pretty helpful thing. Without it, we would be less able to relax and enjoy our lives. Instead, we’d live in…

  • Being Creative Coffee Shop Style

    Open plan office workers know how hard it can be to focus on work tasks when surrounded by the hustle and bustle of office life. But researchers at the University of Illinois have discovered that working on creative tasks amidst ambient background noise can actually boost our creative ability. In scientific tests carried out on…

  • What Social Businesses Can Learn from Improvisation

    Many years ago I was privileged to learn improvisation skills at a week-long business retreat. My teacher, Neil Mullarkey of The Comedy Store, has remained a good friend to me over the years and the concepts he taught me have stayed fresh in my mind. The recent emergence of more social businesses—where staff can openly…

  • Why’s Social Media Managers Go To Iceland

    It’s a longstanding campaign, but it still stands out in my mind as one of the most delightful ways that social media has been put to proper and effective use. Back in 2009, Takk Takk, a small marketing and communications agency in Iceland, was tasked by the Icelandic Tourist Board with finding ways to promote…

  • The Best Annual Report Ever?

    Warby Parker is an eyewear retailer based out of New York , USA. They have recently released the first Annual Report I’ve actually enjoyed reading. See for yourself at http://www.warbyparker.com/annual-report-2012. What a great way to engage an audience. Good work!

  • Anything is possible if you put your mind to it

    The creative opportunities available on social networking sites never cease to amaze me. Take Twitter for example. We all know there’s no way to place animated content on a user’s Twitter homepage, don’t we? Except you can. If you use a bit of left brain thinking and can find someone with the patience of a…

  • Being remarkable: Ebay Wetsuit for sale

    Everyone can be remarkable online. It just takes a bit of imagination and creativity. Take this listing for a second hand wetsuit that d_h_morgan is selling on ebay. Through some entertaining copy, amusing photos, and healthy charitable generosity he’s attracted the attention of the people who make the wetsuits and been given a new suit,…

  • Bullets do no good. Not even in presentations.

    I stirred up a debate this week at Microsoft by saying “I hate bullet points in presentations. Whoever invented them should be shot. Preferably with a bullet.” What for me was just a cheap gag, with a side-serving of mild annoyance at lazy presenters who use bullet points instead of a smattering of visual creativity…