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Little Delights and Why It Pays to Sweat The Small Stuff
My first boss drummed into me the importance of paying great attention to detail in everything I did. But little details, he told me, are especially important when working on designs for products and communications materials. So it was great delight that I was recently introduced to a lovely site called Little Big Details, which…
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Common Website Mistakes To Avoid
We all see a lot of websites these days. But how often do you find yourself on a new site wondering what the company actually does or wants you to do next? It’s an all too common problem. In our haste to build websites, we often forget to look at the initial designs through our…
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Colour and Brands Through The Ages
(see what I did there?!) In the UK we call it ‘colour’ while our American cousins prefer ‘color’. However you write it, having an appreciation of how seeing different colours affects our mood is a great skill for every marketer. With a hat tip to my former Microsoft colleague Steve Clayton, here’s a delightful little…
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The Little Changes That Make All The Difference
I’m indebted to ContentVerve.com for just publishing an outstanding collection of ten user interface design case studies that illustrate how the smallest changes can sometimes result in the biggest improvements. In one A/B test, simply changing one word on a call to action on a PPC landing page resulted in a 90% increase in conversion.…
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Don’t make Life Difficult for your Customers
It’s all too common. We build online content and expect visitors to register before they can gain access. Aside from the fact that asking for personal data before giving away some free content typically halves the amount of data you collect, some organisations insist on making things even more difficult than they need to be.…
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The web changes everything, even how you design your CV
I’ve always been a great believer in the power of good design. And in a digital world filled with endless infographics and stylised images, the humble CV has been long due a thorough reinvention. That’s why I’m impressed by a new service out of the US of A that promises to help your CV standout…
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Site Design: How Removing Choice can Double Conversion Rates
Having an insatiable appetite to test, retest, and test again is an essential quality for any digital marketer. Because it’s only through testing your ideas, hunches and, sometimes, gut instinct that you can truly understand what works for your business and your customers. The team at VisualWebsiteOptimizer has shared details of a fascinating test they…
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Being remarkable: Rethinking the receipt
We produce billions of them every day and I’ll bet most people reading this will have at least one in their pocket or bag right now. But the humble sales receipt has barely evolved in recent years, despite the power inside most cash registers having increased exponentially. Cue London-based design studio, BERG, who have carried…
