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Is Your Chosen Career Heading for Extinction?
A question from the future: “Grandad, is it really true that people used to fly planes and work in shops? We’re learning about it at school.” Change is everywhere in a technology-charged world. Many of the jobs people do have changed or disappeared completely in recent years, and some will be barely remembered a few years…
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How to Live Without a Smartphone
A recent camera fault on my HTC One M8 called for a warranty repair which—horror of horrors—meant I would be without my smartphone for a week. It turned out to be quite a sobering experience, and one that I’d recommend many people give a try. It’s only when you are confronted by life without your…
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There’s No Such Thing as a Digital Marketer
I’ve never felt very comfortable with the label ‘Digital Marketer.’ And to reflect this, I’ve been describing myself as “A Marketer in a Digital World” for about 5 years now, a badge I have worn with pride. But even this is starting to feel a little behind the times. The world is certainly digital, with…
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The Best Annual Report Ever?
Warby Parker is an eyewear retailer based out of New York , USA. They have recently released the first Annual Report I’ve actually enjoyed reading. See for yourself at http://www.warbyparker.com/annual-report-2012. What a great way to engage an audience. Good work!
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There’s No Such Thing as an Awareness Campaign
Yesterday, at the annual UK IAB Engage event, there was much debate about the role that digital marketing can play in brand-building, as opposed to direct-response, marketing. The assembled agency experts were broadly in agreement that digital still falls short when it comes to brand-building work, although its value is growing as consumers spend more…
