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Tag: marketing

  • Allister Frost

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    Marketing Essentials: The Psychology of Sharing

    In case you hadn’t noticed, we live in a sharing economy. Thanks to innovations on the social web and advances in our internet-connected mobile devices, we think nothing today of sharing the content and information we discover. Of course, we’ve always shared information, that’s not new. But the speed and ease with which sharing now…

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  • Allister Frost

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    Getting to ‘Like’: why being liked really matters and how not to do it

    Social networks like Facebook have transformed the ways people connect with friends, businesses and much of the world around them. In the early days of online marketing, businesses used to fret about how to get people to their website and stay there. Nowadays, getting someone to ‘Like’ your brand on a social networking site is…

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  • Allister Frost

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    Being remarkable: Rethinking the receipt

    We produce billions of them every day and I’ll bet most people reading this will have at least one in their pocket or bag right now. But the humble sales receipt has barely evolved in recent years, despite the power inside most cash registers having increased exponentially. Cue London-based design studio, BERG, who have carried…

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  • Allister Frost

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    UK population mapped: It’s true, we Brits retire to the coast

    Data, data everywhere, but not a drop to drink… Like most marketers, I love a good dataset. And the latest batch from the Office of National Statistics shows how the UK population has changed in recent years. The DataBlog team at The Guardian have mapped some of the key stats, including this interesting view showing…

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  • Allister Frost

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    How to successfully use Promoted Tweets on Twitter

    An interesting article on AdAge Digital prompted me to pen this. Twitter’s new advertising format, Promoted Tweets, is largely unproven and has delivered mixed results. Some advertisers have even received ‘flame tweets’ in response to their efforts to exploit the community-based conversations that take place 24/7 on Twitter, but a few have been successful in…

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  • Allister Frost

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    Get over yourself: things real people don’t say about advertising

    I just had to share this Tumblr collection. The site name speaks for itself. If you cannot see the funny side to this, perhaps you’ve been in the marketing biz for a little too long. Check it out here. Wonderful stuff!

  • Allister Frost

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    Frost’s First Rule of Social Media Marketing: “Know Why You’re Doing What You’re Doing”

    There’s something about the social media gold rush that makes otherwise intelligent people seem to lose their heads. They race off, with the cart firmly attached before the horse, and find themselves doing all kinds of crazy stuff before stopping, exhausted, to try to figure out why things aren’t working. I see this issue so…

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  • Allister Frost

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    Six proven paths to Social Media Denial

    This social media thing is causing problems for many businesspeople. Acknowledge it and you’ll have to learn a load of hard-to-master skills; ignore it and you could find yourself on the unfit-for-purpose pile at your next annual review. Even so, denying that this social web thing is happening seems a popular choice for many. Here…

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  • Allister Frost

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    Advice for Marketers: How not to be unliked

    Many online marketers spend their days obsessing about attracting new fans and followers, but new research from ExactTarget and CoTweet suggest that they might be wise to spend more time thinking about how to stop people ‘unliking’ their brands. The top reasons people cite for unsubscribing from emails is that they come too frequently, are…

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  • Allister Frost

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    Social media marketing idiocy by Turkish Airlines

    Every week I see dozens of attempts by marketers looking for quick ways to grow their fan base on social media networks. Many of these activities stem from misguided pressure from senior managers to “exploit the reach of social media” or, my personal favourite,  “make sure we’ve got more friends than our competitor”. I have…

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