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Sexting and Young People
As part of our Internet Safety School community initiative here at Wild Orange Media, we’ve been delving into new research to examine some of the challenges facing young people online. The selfie is now a mainstay of our digital lives. But for some young people it can stray into darker areas where they may be encouraged to…
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Friction Free Forms for Marketing Ninjas
Happy New Year! I’ve written before about the dangers of asking too much of your site visitors before you have established a meaningful, value-based relationship with them. Now Lisa Margetis at Singlehop has reminded me of the importance of keeping any “asks” you must make of your customers as simple and pain-free as possible.
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What is (Cyber) Black Friday?
Today, 23 November 2012 is Black Friday, the day after Thanksgiving Day in the USA. It’s a great day to do some online shopping for the Christmas holiday season as many retailer run one day only promotions to try to win your valuable festive custom. People here in the UK often ask me what it’s…
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It’s time to Get Safe Online
It’s Get Safe Online Week and a timely reminder to all of us to think again about how we protect our personal data and identities on the Internet. If you’ve ever had to change a password because you realised or feared it had been compromised in some way you’re not alone. A new study shows…
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Don’t make Life Difficult for your Customers
It’s all too common. We build online content and expect visitors to register before they can gain access. Aside from the fact that asking for personal data before giving away some free content typically halves the amount of data you collect, some organisations insist on making things even more difficult than they need to be.…
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The web changes everything, even how you design your CV
I’ve always been a great believer in the power of good design. And in a digital world filled with endless infographics and stylised images, the humble CV has been long due a thorough reinvention. That’s why I’m impressed by a new service out of the US of A that promises to help your CV standout…
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Measuring the half-life of your links
Understanding the concept of the “half-life” of different types of online links is important. “Half-life” a term most often associated with measuring radioactive decay where it helps describe: “the period of time is takes for the amount of a substance undergoing decay to decrease by half.” (source: Wikipedia) In digital marketing terms the ‘substance’ we’re…
