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Tag: search

  • Allister Frost

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    5 Tips To Ensure Your Business Shows Up In Facebook Graph Search (eye tracking study)

    Facebook’s powerful new “Graph Search” feature is now being rolled out to users. To jump the queue you can join the waitlist at https://www.facebook.com/about/graphsearch. I’ve written previously about the rich—and sometimes disturbing—insights that the tool search feature will bring, but a new study by Mediative sheds light on how new users are actually using the…

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  • Allister Frost

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    Reasons to be Fearful – Facebook Graph Search

    Facebook’s new Graph Search (currently in Beta testing to limited users only) will eventually allow anyone to search data across the platform and precisely identify people with common interests. For example, if looking for a a companion for a lunchtime snack you will be able to instantly search for “friends who work at my company…

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  • Allister Frost

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    New Digital Marketing Podcast: “The Frost Personality Continuum”

    I regularly listen to The Digital Marketing podcast by Target Internet on my commute to and from work, and recently recorded a guest interview for them which has been released today. You can download the MP3 of this podcast from here: The Frost Personality Continuum I recommend: subscribe to The Digital Marketing podcasts if you’re…

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  • Allister Frost

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    Google unveils: what we searched for most in 2010

    Today Google released the findings  of its annual study into how we used their search engine over the last 11 months. It presents some fascinating insights into the things that mattered most to us, from Chatroulette to Justin Bieber, and Twitter to Ash Clouds. The list of the most popular searches is once again dominated…

  • Allister Frost

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    Google’s guide to SEO

    Any attempt to manipulate natural Search Engine (SE) results listings is frowned upon by the major SE’s. But that doesn’t mean that all SEO is bad; most of it is just plain common sense. There’s no point having a great site that a search engine crawler cannot “see”. Step forward Google, and their “Search Engine…

  • Allister Frost

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    Google Instant: advice for search marketers

    Google recently announced Google Instant, a new feature in their search engine which delivers immediate search results as you type. The Instant experience is available to everyone in the USA, as well as in selected other countries including the UK if you are signed in to a Google account. As you can see from the…

  • Allister Frost

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    How we search for stuff: Slidecast for marketers

    A short presentation, narrated by Allister Frost, that explains new insights we have into how people use search engines and what this means for marketers.

  • Allister Frost

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    Google Unveiled: how much the top brands spend

    A revealing leak out of Google to AdAge shows just how much the top brands are spending on paid search with Google. No surprise that the top spenders are mostly transactional based companies looking to pick up online sales. One obvious anomaly in the top ten is BP which pumped $3.59million into paid search in…