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Allister Frost
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Durex Condoms In Social Media Flop
My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet. You’d have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should that be foreplay?)…
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Allister Frost
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7 Steps To Turning Negative Keywords into Positives
Search engine marketers know how important it is to think about the words that they don’t want their company or brands to be associated with. But few people apply the same keyword rigour when posting to social networks. In this post, I’ll explain why this is important and how you can turn negative keywords into…
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Allister Frost
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Who Needs a Social Command Centre Anyway?
The Social Command Centre—a kind of NASA Ground Control for social media hub teams in organisations—is an increasingly common sight these days inside large organisations. Here’s a snap of Microsoft’s latest prototype, which I saw running on a visit this week to their UK Campus: The big idea behind command centres like this is to…
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Allister Frost
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Having Your Cake And Eating It
A recent survey by GI Insight shines a light on our love-hate relationship with commercial messages within social media platforms. An overwhelming 92% of British consumers surveyed stated their wish to “keep advertising very separate from real chat”, while 82% said that they use social media a lot but don’t want it invaded by advertising…
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Allister Frost
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Reasons to be Fearful – Facebook Graph Search
Facebook’s new Graph Search (currently in Beta testing to limited users only) will eventually allow anyone to search data across the platform and precisely identify people with common interests. For example, if looking for a a companion for a lunchtime snack you will be able to instantly search for “friends who work at my company…
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Allister Frost
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Why’s Social Media Managers Go To Iceland
It’s a longstanding campaign, but it still stands out in my mind as one of the most delightful ways that social media has been put to proper and effective use. Back in 2009, Takk Takk, a small marketing and communications agency in Iceland, was tasked by the Icelandic Tourist Board with finding ways to promote…
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Allister Frost
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Stop! Your marketing strategy is showing
It’s the business equivalent of going out with your skirt tucked in. That time when your marketing efforts are so obviously focussed on a single goal, you fail to leave anything to the customer’s imagination. And instead of joining in, your customers just feel pity that your sorry attempts to steer them towards your business…
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Allister Frost
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Please Stop Treating Us Like Idiots
Dear Social Media Marketers, I can imagine how tough it must be finding something interesting to say about your products, day in, day out. And I can forgive you when your advertising or promotional materials don’t always make me smile or laugh or think. But please could you stop treating me and my fellow consumers…
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Allister Frost
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How not to do Social Media by Thomas Cook
This is a lesson in how not to do social media marketing. Thomas Cook (the mammoth holiday tour operator) was too wrapped up in itself to spot a glaring opportunity right before its eyes. Read through the following screenshots from Facebook and keep going to the end where you’ll see the stark difference another travel…
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Allister Frost
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Free guide – 8 rules for the social web
We’ve just published a new document entitled ‘8 Rules for the Social Web’. It summarises 8 key principles that we think are universally important for any organisation looking to unlock more commercial value from social media sales and marketing programmes. Take a look and please let us know what you think. [googleapps domain=”docs” dir=”viewer” query=”url=http%3A%2F%2Fwildorangemedia.squarespace.com%2Fstorage%2Fshared-documents%2F8%2520rules%2520for%2520the%2520Social%2520Web%2520by%2520Wild%2520Orange%2520Media.pdf&embedded=true”…
