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Allister Frost
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The Future of Sharing: Social Media Week Panel Debate
I joined a panel debate on the topic of “The Future of Sharing” as part of Social Media Week on Thursday. You can see the on-demand video at the SMW Livestream site to find out what my fellow panellists Ash Choudhury of Nokia, Trevor Johnson of Facebook, Mark Jones of Reuters and host Gordon MacMillan…
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Allister Frost
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Get A Career Timeline: your work-life infographic by Re.vu
Re.vu is a relatively new online service that helps you present your career history in a more engaging, graphical way than sites like LinkedIn. With the ways people find and consume information changing as we embrace new digital communication channels, the ability to present a visual resume (CV) is increasingly valuable. Re.vu does this in…
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Allister Frost
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Webinar: Doing Marketing in a Digital World
I gave a webinar today, hosted by BrightTalk, as part of their Social Media Summit. I’d welcome your comments and feedback. Here’s a link to the on-demand show: View Here
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Allister Frost
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The Future of Customer Service and the Rise of the Social Customer
First Direct is that rarest of breeds: a well-loved British bank. And their customer service, at least in my experience, is second to none. So it makes perfect sense for them to have co-authored a report, released today in partnership with It’s Open, that discusses how customer service departments need to evolve to keep pace…
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Allister Frost
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My Figaro Digital Conference interview
I’ll be giving a talk at Figaro Digital’s Social Media Marketing Conference on 5 April at The International Coffee Organisation in London. Tickets are now on sale here. Ahead of this, I recently gave an interview on the current state of social media marketing, tackling questions about the ROI of social media, the most common…
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Allister Frost
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New videos: The CIM’s Social Media Benchmark Report
On 15 February, the UK’s Chartered Institute of Marketing (CIM) will release the findings of its latest Social Media Benchmark study. In advance of this, I shared some thoughts with them on how I see the social media world evolving. Find out more and book tickets to the launch event at http://www.smbenchmark.com/. And let me…
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Allister Frost
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Sorry, you are not as influential as the Internet told you
A wise man once taught me there are just two rules in business: (1) only work with people you like and (2) never believe your own hype. And that’s not as easy as it sounds. Working with 100% nice people and remaining grounded can be tricky amidst the hyperbole that often permeates the marketing profession.…
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Allister Frost
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Web 2012: YOU are the product
Just in case you haven’t figured it out yet, when a shiny online experience is free to use, you are the product. Everything you do and say, everything you share, in fact everything of everything that happens through that experience becomes the property of the people who provide the shiny online experience. And the way…
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Allister Frost
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Social Media: it’s holding us back
When someone says “Social Media”, what do you think of? For most people, tools like Facebook and Twitter spring to mind but this preoccupation with the big networks does a disservice to the socio-cultural shifts we’re seeing as outlined in my post yesterday. And this problem afflicts me too. In recent months I’ve found it…
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Allister Frost
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2012: The Year Social Media Changes
This is the year that the late majority will join the early risers in recognising that social media is far more complicated than “just another channel” yet simpler than many in the industry have been trying to make out. You see, at its heart, social media is nothing more than people having conversations online, all…
