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I love using Signals by Hubspot. It helps me see when people open my emails and how often they do so. And it’s free for up to 200 notifications per month. You can sign up here. (my referral link) But that’s not what this blog post is about. I’d like to share some findings that the team…
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Digital Marketing Conferences To Avoid
There are so many digital marketing conferences these days. When I was working at Microsoft I think I could pretty much have spent my entire working week moving from one event to another, sometimes as a delegate, sometimes as a speaker. But the quality difference between one conference and another was extraordinary, and it was…
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Don’t make marketing promises you cannot keep
It’s so easy when you’re designing a website or crafting a marketing campaign: “I know, let’s publish every customer retweet on our website!” “I know, let’s offer an instant messaging service so customer can chat online!” “I know, let’s start a Twitter account and answer customer questions in real time!” In the heat of the…
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The 2 minute rule that will stop you sending bad emails
Some tips are just too good to share only once. You know that that “Doh!” moment you get after you press ‘Send’ on an email and instantly realise you forgot to include someone or something? Way back in July 2005, when blogging had barely been invented, I shared my top tip to eliminate it. So,…