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Allister Frost
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Why you’ll love Audiense (formerly SocialBro)
Last week SocialBro, a Twitter and Instagram audience insight and monitoring platform, rebranded as Audiense. Once you get past the post-modern deliberate misspelling* of a well-known word, I think you’re going to enjoy finding out more about this tool. First up, aside from the free Twitter Analytics tool, the best bits of Audiense have to be paid…
Allister Frost
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What Teenagers Really Think About Social Media
Here are two posts that should be required reading for all parents of young children and teenagers, as well as all marketing professionals who would like to make their products appeal more to young people through social media marketing programmes. As we often discuss at Internet Safety School, it can be really difficult to see the world…
Allister Frost
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Become A Twitter Ninja
It’s been quiet on our blog recently. That’s because we’ve been really busy. But when times get hectic, as the old mantra goes, there’s no point working harder, you need to work smarter. And that’s why I loved revisiting a post from the Buffer Blog from earlier this year in which Neil Patel shared a collection of…
Allister Frost
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Twitter Launches Editorial Calendar Tool
Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to. Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve…
Allister Frost
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This Is Not An Insight at Social Media Week
It’s Social Media Week (#SMW) in London and other cities around the world. And, like any social media conference, the microphone seems to attract more than its fair share of nonsense and misguided opinions masquerading as facts. Fortunately there’s a deliciously barbed anonymous Tumblr page to bring our attention to some of the most mindless…
Allister Frost
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Why You Should Schedule Your Updates With Buffer
Buffer has been a staple ingredient in my social media management workflow for a couple of years now. If you’ve not tried it yet, now’s the time! It’s a simple, free tool that allows users to schedule tweets and posts to other social networks including Facebook (pages and profiles), LinkedIn (profiles, groups and company pages),…
Allister Frost
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How To Fly A Plane With A Hashtag
It may be a barely veiled attempt to drive Twitter mentions, but you have to admire BA’s Race The Plane competition that’s running in the UK today. The campaign idea is simplicity itself. Twitter users can race (virtually) a BA jet flying from London to Toronto by tweeting with the hashtag #racetheplace. Presumably—although it’s not…
Allister Frost
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The State of Friendship in a Social Media World
I’d love to attribute this image to someone, but I have no idea where it first appeared. But it’s great and says a lot about the shifting meaning of ‘friendship’ and the inescapable shallowness of many of our daily interactions in a digital world: Many thanks to whoever created this. I’m sure we’d make great…
Allister Frost
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How to Ask for Help On Twitter (Please Read This!)
It’s well known that if you ask people to retweet something on Twitter they’re more likely to do so than if you don’t ask. But exactly how much more likely has never been quantified before. Step forward Hubspot’s Dan Zarella, author of The Science of Marketing, and a huge dataset from social update scheduler Buffer.…
Allister Frost
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How to infographicise your Twitter profile
Is this useful or not? Probably not, but it’s harmless, good fun. A tool from Visual.ly allows you to “Twitterize Yourself!”, essentially creating a near-instant infographic of your Twitter persona. Quite what you’ll do with the resulting diagram I’m not sure. Maybe impress your mum or print it out to stick above your desk to…