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Measuring the half-life of your links
Understanding the concept of the “half-life” of different types of online links is important. “Half-life” a term most often associated with measuring radioactive decay where it helps describe: “the period of time is takes for the amount of a substance undergoing decay to decrease by half.” (source: Wikipedia) In digital marketing terms the ‘substance’ we’re…
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Anything is possible if you put your mind to it
The creative opportunities available on social networking sites never cease to amaze me. Take Twitter for example. We all know there’s no way to place animated content on a user’s Twitter homepage, don’t we? Except you can. If you use a bit of left brain thinking and can find someone with the patience of a…
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Social Media: “I kind of hate it. I think it’s awful”
I still enjoy watching US comedian Louis CK’s famous “Everything’s Amazing and Nobody’s Happy” TV clip where he lambasts people for not appreciating the simple things (and the amazing things) in life. His appearance on the Conan chat show became an online viral hit with 5.4 million viewings on YouTube alone. This weekend, Joe Higgins…
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One Way To Get Retweeted: “Act Normal”
I enjoyed reading Pam Moore’s latest article on Social Media Today that lists 55 ways to get retweeted. But what struck me most was that nearly all of the tips relate to one simple principle: “be a nice human being”. Sure, there are some techniques like sharing ‘how to’ advice that often work well but,…
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Promoted Tweets–do they work?
I’ve previously shared some stats on the top performing Promoted Tweets and, no surprise, the one thing they all have in common is that they all say something remarkable or newsworthy. With clickthrough rates as high as 52%, advertisers could be forgiven for thinking Promoted Tweets are the Holy Grail they’ve been longing for. But…
