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Allister Frost
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Just released: free Microsoft Analytics for Twitter
Here’s a powerful new way to compare activity on up to five different Twitter accounts, care of the team who created PowerPivot for Excel. Microsoft Analytics for Twitter allows you to create powerful visualisations of the last four days’ activity for up to five Twitter accounts or other search terms (e.g. your company name). The…
Allister Frost
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How we use Twitter to get answers to questions [infographic]
Thanks to Lee Williams for bringing this one to my attention. Click the image below to reveal a really informative infographic that shows how Twitter users go about getting answers to their questions. No surprises, the more followers you have the more likely you are to get answers to your questions and be happy with…
Allister Frost
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Peer Index–creating a Twitter League of your followers
Peer Index has rolled out some neat innovations to help people who manage multiple social media accounts or perhaps monitor several on behalf of their company or clients. One example is the new group feature, which allows you to create a league table showing each account’s relative performance according to its PeerIndex score. The example…
Allister Frost
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Awesome Twitter Application list
Regular Twitter users know how many quirky (and occasionally useful!) 3rd party applications exist to help you get the most out of the Twittersphere. Over the years I’ve amassed a huge collection of bookmarks and, frankly, things are getting out of hand… Step forward Eric Goldstein (@ericsgoldstein), who has compiled a giant list of Twitter…
Allister Frost
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How to successfully use Promoted Tweets on Twitter
An interesting article on AdAge Digital prompted me to pen this. Twitter’s new advertising format, Promoted Tweets, is largely unproven and has delivered mixed results. Some advertisers have even received ‘flame tweets’ in response to their efforts to exploit the community-based conversations that take place 24/7 on Twitter, but a few have been successful in…
Allister Frost
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20 Tips for a successful Twitter Chat
Twitter Chats (sometimes called Twitter Tweet Chats) are gaining in popularity because they provide a convenient way for organisations and groups to interact in real time with other people. Even pharmaceutical giant AstraZeneca is getting in on the act, and so could you. But there’s no guidebook to steer you through your first Twitter Chat…
Allister Frost
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What is #FollowFriday and how to do it correctly?
Every Twitter user is familiar with the often used hashtag #FollowFriday or #FF which appears with weekly predictability on Fridays. But what is #FF about and how can you use it to promote people on your network and discover new people to follow? Follow Friday emerged in the early days of Twitter as a way…
Allister Frost
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8 tips for boosting your Klout
Love it or loathe it, Klout has been making major inroads into the emerging social media measurement business. And, with other third party tools like CoTweet, Radian 6, and Seesmic now pulling in Klout data, a growing audience of social network users are discovering and exploring what Klout means to them. But first, for the…
Allister Frost
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List: Where’s Microsoft UK on Twitter?
This is a bit off my normal topic, but I’m often asked for this. Here’s a list of Microsoft UK’s major accounts on Twitter. Click any link to find out more: TechNet: http://twitter.com/AskTechNetUK Internet Explorer: http://twitter.com/IE_UK Microsoft Education: http://twitter.com/Microsoft_Ed_UK Microsoft Business: http://twitter.com/MicrosoftBizUK Microsoft Small Business: http://twitter.com/MicrosoftSB Microsoft Wave: http://twitter.com/MicrosoftWave Microsoft Hosting: http://twitter.com/MSHosting Microsoft Partners: http://twitter.com/mspartnersuk…
Allister Frost
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Social Media Management: don’t f*** up
News broke overnight that Chrysler has fired their agency New Media Strategies after they accidentally sent an offensive tweet from the @ChryslerAutos account. The story goes that the agency employee intended to post to his personal account but somehow published this on behalf of one of the world’s largest brands: This sort of mistake is…