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Advice for Marketers: How not to be unliked
Many online marketers spend their days obsessing about attracting new fans and followers, but new research from ExactTarget and CoTweet suggest that they might be wise to spend more time thinking about how to stop people ‘unliking’ their brands. The top reasons people cite for unsubscribing from emails is that they come too frequently, are…
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Twitter: who’s in the class of 2010?
Hot on the heels of Google’s Zeitgeist 2010 study, comes a quirky tree infographic showing ‘Who’s New On Twitter in 2010’. We all know that Twitter’s been in rude health these last few months, but this sapling-like diagram serves as a well-grounded reminder that it’s still far from universally adopted. Amongst the biggest names to…
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What sort of Twitter user are you?
[click image to enlarge] Thanks to the Wall Blog for sharing this.
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Twitter says: “you can only Tweet with Twitter”
Important new advice was issued by ISBA to its members today which highlights the requirement to respect Twitter’s trademarks. I’ve reproduced the guidance, which ISBA’s Director of Public Affairs, Ian Twinn, describes as “probably fairly commonsense (sic) stuff”, below: Companies may promote their own Twitter pages by using the phrase “Follow us on Twitter” or…
