Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?:
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On average, 90% of the audience has shown up 15% of the way into each webinar. So, if you’ve something interesting to say, best save it until you’re about 20% (one fifth) of the way into your webinar!
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The average webinar duration on BrightTALK is 41.8 minutes, while videos run for just 20.7 minutes on average.
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Webinars about human resources attract the largest audiences, financial services the smallest. Who knew?:
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Webinar viewing is still predominantly a desktop or laptop-based experience. Less than 5% of viewings come from tablets or other mobile devices.
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The average ‘no show’ rate—that’s the percentage of people who pre-register but then never show up to view the content either live or on-demand—is about 32%, up from just 15% in 2008
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Around 40% of people watch a webinar or on-demand video from start to finish. The rest arrive late or leave early.
Great stats to bear in mind while planning your next webinar. See the full data presentation at https://www.brighttalk.com/webcast/1166/64245.
Comments
2 responses to “Who’s Watching Webinars These Days?”
It’s interesting to see the ‘no show’ rate double. I wonder if that is due in part to the fact that many webinar hosts will send out the webinar after it’s completed to registrants and they’re able to watch at their leisure? I’m a stat geek, so this post is right up my alley – Thanks for sharing!
I completely agree. IF a company/professional should see a no-show rate higher than 45%, I’d think they should take a gander at their webinar content and online reputation, and credibility. If I’m truly excited and am anticipating a webinar, I will plan my schedule around the webinar; just as I would for a meeting.