FROST news
Life with a Future Ready Mindset
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Channel Amnesia and Buyer Journeys
There’s a powerful phenomenon developing that I’ve been observing in recent years. As our internet-connected devices become ever more intimate, the content they provide has to also become more personalised and tailored to our desires. We’ve grown used to getting near-instant answers to every question, often with little more than a few keystrokes or a brief…
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![All The Cognitive Biases [infographic]](https://allisterspeaks.com/wp-content/uploads/2017/10/Cognitive-Biases.png)
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All The Cognitive Biases [infographic]
When I’m helping companies get their heads around behavioural economics and the psychological thinking that underpins great marketing communications, we often refer to cognitive biases to help explain the curious ways humans beings sometimes act. There’s a great list of cognitive biases on Wikipedia, but, you know, it’s Wikipedia… That’s why I was very excited…
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Which is Better: A Website or a Facebook Page?
[This article was written for iedr.ie, the registry responsible for managing Ireland’s .ie domains] Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a…
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On Knowing Millennials and Other Young Things
As you’ve no doubt seen, there’s a lot of guff written about millennials and the younger generations these days. Most published writers and social anthropologists have long since left those youthful, care-free days behind. Which means, just as our grandparents struggled to understand us, it’s sometimes difficult making sense of the ways that younger people…
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The Vicious Circle of Social Media ROI
Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…
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The Wild Orange Media Caper and Something New
Since starting the company five years ago, the one question I’ve been asked more than any other is: “Why is your business called Wild Orange Media?” And since 2012, I’ve responded with a fairly uninteresting explanation, all the time quietly wishing I had dreamt up a more creative, inspiring backdrop to the company’s inception. In…
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Two Billion People and Counting
When a young Mark Zuckerberg gave ‘theFacebook’ its debut at Harvard College in February 2004, few would have dared imagine it could ever turn a profit, let alone survive for more than a few years. Yet here we are, almost 5,000 days later, and Facebook, as it’s now known the world over, has just steamrollered…
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Railway Strikes – You Are Part of the Solution
Today, as millions of commuters in the UK experience travel chaos caused by an RMT railway strike, I can’t help but wonder if there’s a much smarter way to work and travel. The industrial action comes after conductors for the Southern Rail network, which operates train routes through heavily-populated parts of South England and London,…
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Business Lessons from Leicester
In a normally quiet, mid-sized city in central England a seismic revolution just took place. Leicester (pronounced “Lester” for you non-Brits) City Football* Club (LCFC) has just won the English Premier League title, arguably the most prestigious national club league trophy in the world. If that strikes you as unremarkable, consider these: Last season, LCFC won…