• Why you’ll love Audiense (formerly SocialBro)

    Last week SocialBro, a Twitter and Instagram audience insight and monitoring platform, rebranded as Audiense. Once you get past the post-modern deliberate misspelling* of a well-known word, I think you’re going to enjoy finding out more about this tool. First up, aside from the free Twitter Analytics tool, the best bits of Audiense have to be paid…

  • Why You Should Quit Chasing Only 5-Star Reviews

    Savvy online marketers have long known about the power of the Blemish Effect, where a few poor reviews can actually increase the attractiveness of a product. A new study by Northwestern University sheds fresh light on this phenomenon and some fascinating details about the perfect average review score to secure the highest number of sales. Five is Too…

  • Free Download – Planner for Facebook Advertising Targeting

    We wrote previously about the awesome power of ad targeting in Facebook. But things just got even better! With the recent addition of the Detail Targeting choices in Facebook it’s now possible to direct adverts towards people who maybe have an interest in one thing (e.g. Bodybuilding) but not in another (e.g. Running). This creates opportunities for…

  • Murder Games – help your children stay safe online

    Last night saw the first airing of a gripping and heart-wrenching BBC Three TV docu-drama about the life and death of Breck Bednar, a 14-year-old Surrey schoolboy who was lured to his death after being groomed online. I’d urge all parents to make time to watch the TV programme; it’s incredibly insightful and will open…

  • Netflix Socks Mean You’ll Never Miss A Show Again

    We’re pretty sure this is exactly what the Internet of Things was invented for. Simply (well, ‘simply’ if you’re an electronics and computing wizard) by following the instructions you can now make yourself a pair of socks that will automagically pause Netflix if you doze off. Yes, really! Netflix recommends you knit your own socks,…

  • Fighting the Online Bullies

    At our Internet Safety School events we typically talk about online bullying as something that only schoolchildren do to each other. But, with ever-widening access to technology, adults are increasingly using digital platforms to troll, abuse and intimidate others. In Brazil, Criola, an organisation that works to defend black women’s rights, decided to fight back by putting…

  • The Beginning of the End for Apps

    The App Economy has been one of the stand-out successes of our burgeoning digital era. Companies like Apple and Google now generate billions of dollars of revenue from sales of mobile apps, and armies of clever developers have built entire businesses from releasing apps. But the need for apps has never been lower than today, and…

  • Find Your Growth Hub

    The opportunity to deliver a keynote speech at the excellent Enterprise M3 Annual Conference in Woking this month gave me cause to ponder the role of local government and business groups in promoting digital skills and capability development across the UK. With Wild Orange Media located just a few miles away in nearby Surrey, Enterprise…

  • The Enduring Power of Moore’s Law

    At Wild Orange Media we’re often asked (and caught talking) about Moore’s Law, the exponential growth principle first documented in 1965. Gordon Moore. then just a young engineer, made the far-sighted observation that technology, largely powered by silicon microelectronics, could repeatedly double in power in a fairly predictable way. It’s a principle that has shaped…

  • Is Your Chosen Career Heading for Extinction?

    A question from the future: “Grandad, is it really true that people used to fly planes and work in shops? We’re learning about it at school.” Change is everywhere in a technology-charged world. Many of the jobs people do have changed or disappeared completely in recent years, and some will be barely remembered a few years…