FROST News
Updates from a life with a
Future-Ready Mindset
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Two New Awards for Wild Orange Media
In our work here at Wild Orange Media, the biggest reward we get is seeing the boost we can bring to our clients’ work and performance. The proof of the pudding really is in the tasting, yum! But every so often we’re honoured to receive recognition from other places, and it’s especially touching when this…
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Latest Facebook Ad Targeting Options
We’ve once again updated our Precision Ad Targeting Planning Worksheet for Facebook (UK Edition) and many of the changes we predicted earlier this year have come true. As Facebook wrestles to restore its reputation and curtail inappropriate advertising activities like excluding certain people from offers, it has removed some of its more contentious demographic targeting…
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How Digital Fuels Disloyalty (and what you can do about it)
Those of us who have been in the business world for some time have had it easy. It used to be a fairly safe bet that happy customers would, sooner or later, return to buy again. After all, we did a great job of winning those customers in the first place and by meeting—or occasionally…
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Latest Updates to Facebook Ad Targeting Options
We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…
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Channel Amnesia and Buyer Journeys
There’s a powerful phenomenon developing that I’ve been observing in recent years. As our internet-connected devices become ever more intimate, the content they provide has to also become more personalised and tailored to our desires. We’ve grown used to getting near-instant answers to every question, often with little more than a few keystrokes or a brief…
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![All The Cognitive Biases [infographic]](https://allisterspeaks.com/wp-content/uploads/2017/10/Cognitive-Biases.png)
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All The Cognitive Biases [infographic]
When I’m helping companies get their heads around behavioural economics and the psychological thinking that underpins great marketing communications, we often refer to cognitive biases to help explain the curious ways humans beings sometimes act. There’s a great list of cognitive biases on Wikipedia, but, you know, it’s Wikipedia… That’s why I was very excited…
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Which is Better: A Website or a Facebook Page?
[This article was written for iedr.ie, the registry responsible for managing Ireland’s .ie domains] Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a…
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On Knowing Millennials and Other Young Things
As you’ve no doubt seen, there’s a lot of guff written about millennials and the younger generations these days. Most published writers and social anthropologists have long since left those youthful, care-free days behind. Which means, just as our grandparents struggled to understand us, it’s sometimes difficult making sense of the ways that younger people…
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The Vicious Circle of Social Media ROI
Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…
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The Wild Orange Media Caper and Something New
Since starting the company five years ago, the one question I’ve been asked more than any other is: “Why is your business called Wild Orange Media?” And since 2012, I’ve responded with a fairly uninteresting explanation, all the time quietly wishing I had dreamt up a more creative, inspiring backdrop to the company’s inception. In…