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Category: Digital Marketing

  • Allister Frost

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    Using LinkedIn Better and More Cheaply

    Change is never easy, is it? But if there’s one New Year’s resolution I’m proudly sticking to, it’s the one about making better use of LinkedIn to manage my personal brand and find like-minded people to support me in my work. And, for many smart people, using LinkedIn better takes little more than remembering to use the…

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  • Allister Frost

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    McDonald’s, Pink Slime, and Absolute Transparency

    McDonald’s has been doing some excellent marketing in recent years. It’s clear that the company understands the digital world and the need to operate more openly and transparently. Its excellent Our Food, Your Questions campaign is evidence of how much the company is changing. First launched in Canada, this is now one of my all time favourite social media…

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  • Allister Frost

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    What Teenagers Really Think About Social Media

    Here are two posts that should be required reading for all parents of young children and teenagers, as well as all marketing professionals who would like to make their products appeal more to young people through social media marketing programmes. As we often discuss at Internet Safety School, it can be really difficult to see the world…

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  • Allister Frost

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    Book List – Behavioural Economics and Persuasion Skills

    I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy!  Fun to read, a great starting point in bite-sized chunks. Frankly anything by Dan Ariely is guaranteed to…

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  • Allister Frost

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    Buffer for Not for Profits (half price)

    I remain a big fan of Buffer, the social media posting tool that makes it easy to cue up posts to social networks like Twitter and LinkedIn , and then drips them out to your desired schedule. Having the ability to schedule posts like this is an important way to maintain posting momentum to selected channels…

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  • Allister Frost

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    Become A Twitter Ninja

    It’s been quiet on our blog recently. That’s because we’ve been really busy. But when times get hectic, as the old mantra goes, there’s no point working harder, you need to work smarter. And that’s why I loved revisiting a post from the Buffer Blog from earlier this year in which Neil Patel shared a collection of…

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  • Allister Frost

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    The Blemish Effect and Why Bad Reviews Are Good

    Let’s imagine you are looking to buy a book online. You are trying to choose between two books, neither of which you know much about, other than the information provided on the Amazon site where you are browsing. To help decide which book is best you scroll down to the review section. Based on these…

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  • Allister Frost

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    Marketing Week Live presentations

    I gave two keynotes at the recent Marketing Week Live event at London Olympia and am pleased to be able to share the slides with you here. The first includes some broad observations about the changing nature of marketing in the digital era with a focus on the demise of organic reach through social channels…

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  • Allister Frost

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    LinkedIn To Withdraw Lead Collection on 15 July 2014

    LinkedIn Ads includes a feature called Lead Collection that makes it easy for self-service advertisers to gather contact details, including email addresses, from people who engage with their ads. But this feature is set to be withdrawn on 15 July 2014, meaning you have just two weeks left to take advantage of it or withdraw…

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  • Allister Frost

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    Make Marketing Noble, Keep Social Honest

    I’ve been banging on for ages about the importance of making marketing an honourable, noble profession. And I’m delighted that my friends at the Chartered Institute of Marketing (CIM) have picked up this mission with their latest campaign entitled ‘Keep Social Honest’. From research carried out in March and April this year by YouGov across…

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