Category: Future-Ready Mindset

  • Become A Twitter Ninja

    It’s been quiet on our blog recently. That’s because we’ve been really busy. But when times get hectic, as the old mantra goes, there’s no point working harder, you need to work smarter. And that’s why I loved revisiting a post from the Buffer Blog from earlier this year in which Neil Patel shared a collection of…

  • The Blemish Effect and Why Bad Reviews Are Good

    Let’s imagine you are looking to buy a book online. You are trying to choose between two books, neither of which you know much about, other than the information provided on the Amazon site where you are browsing. To help decide which book is best you scroll down to the review section. Based on these…

  • Marketing Week Live presentations

    I gave two keynotes at the recent Marketing Week Live event at London Olympia and am pleased to be able to share the slides with you here. The first includes some broad observations about the changing nature of marketing in the digital era with a focus on the demise of organic reach through social channels…

  • Sexting and Young People

    As part of our Internet Safety School community initiative here at Wild Orange Media, we’ve been delving into new research to examine some of the challenges facing young people online. The selfie is now a mainstay of our digital lives. But for some young people it can stray into darker areas where they may be encouraged to…

  • LinkedIn To Withdraw Lead Collection on 15 July 2014

    LinkedIn Ads includes a feature called Lead Collection that makes it easy for self-service advertisers to gather contact details, including email addresses, from people who engage with their ads. But this feature is set to be withdrawn on 15 July 2014, meaning you have just two weeks left to take advantage of it or withdraw…

  • Google Removes Authorship Photos from SERPS

    Since 2011, writers and bloggers have had the option to have their photos displayed alongside articles and posts they have written that show up in Google’s search results. But that’s all about to change with alterations coming into effect over the next few days following an announcement by Google’s Webmaster Trends Analyst John Mueller. Gradually taking effect across…

  • Demystifying Digital Marketing in Dubai

    Next week I’ll be in Dubai, UAE, to deliver a new training programme entitled ‘Demystifying Digital Marketing’. The open course is a two-day programme, designed to coincide with the Middle East Event Show and Mktg Live, and will feature brand new training content covering everything from search engines to email, mobile marketing to UI testing. I’ve written…

  • Why Length Matters in Online Content

    The well-worn phrase “Size Doesn’t Matter” has no place in the digital marketer’s toolbox. Size, I’m slightly saddened to report, is everything. Get it wrong and your content simply won’t get consumed. Get it right and you could give your content a precious extra lift, boosting clicks, conversions and, ultimately, sales. Kevan Lee at Buffer recently…

  • Wi-fi Security 101 – secure your router from outsiders

    Here’s a top Internet Safety tip: Don’t put your wi-fi router in the window with the wi-fi access code visible from the outside. Blindingly obvious perhaps, but it’s surprisingly easy to spot homes and businesses who fail this most obvious security test.

  • A new HootSuite Ambassador for EMEA

    I’m delighted to have recently been appointed a HootSuite Ambassador for EMEA. In this voluntary role I’ll continue to support adoption and use of the popular social media management system that now boasts more than 8 millions users worldwide. HootSuite has played a leading role in my social media marketing toolkit for a couple of years…