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Being Creative Coffee Shop Style
Open plan office workers know how hard it can be to focus on work tasks when surrounded by the hustle and bustle of office life. But researchers at the University of Illinois have discovered that working on creative tasks amidst ambient background noise can actually boost our creative ability. In scientific tests carried out on…
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Lessons From A Stiff Door
This is the entrance door to a bistro. What’s the easiest option for the bistro owner: fix the door so customers cam come in easily or put up a sign telling them how they should use it? I know which option customers would choose. And we all know which option the bistro owner should avoid.…
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When Privacy Policies Go Bad and How to Fix Them
Hot on the heels of yesterday’s post about the importance of carefully selecting your positive and negative keywords, I’ve some remarkable online test insights to share from ContentVerve.com’s Michael Aargaard. Michael wanted to find out what impact adding a privacy statement alongside a registration form would have on sign-up rates. I think you’ll agree, the…
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Myth-busting: Calls-to-action Must Be Above The Fold
The longer you work in any specialist field the more susceptible you become to placing trust in tried-and-tested rules and principles. Take the well-known fact that content placed on a website above the fold (that is in the top portion of the screen, visible to all when the page loads) performs better than stuff below…
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The Little Changes That Make All The Difference
I’m indebted to ContentVerve.com for just publishing an outstanding collection of ten user interface design case studies that illustrate how the smallest changes can sometimes result in the biggest improvements. In one A/B test, simply changing one word on a call to action on a PPC landing page resulted in a 90% increase in conversion.…
