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Allister Frost
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Twitter Launches Editorial Calendar Tool
Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to. Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve…
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Allister Frost
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A new HootSuite Ambassador for EMEA
I’m delighted to have recently been appointed a HootSuite Ambassador for EMEA. In this voluntary role I’ll continue to support adoption and use of the popular social media management system that now boasts more than 8 millions users worldwide. HootSuite has played a leading role in my social media marketing toolkit for a couple of years…
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Allister Frost
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LinkedIn Withdraws Products and Services – what you must do now
LinkedIn has quietly announced that the ‘Products and Services’ page available on every Company Page on the social network will no longer be supported after 14th April 2014. This popular feature is being retired to make way for ‘Showcase Pages,’ but the potential impact on existing users could be significant. Don’t panic! Here are our…
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Allister Frost
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The Basic Data Capture Mistake Almost Every Marketer Makes
As marketers, we know a large part of our job is to collect as much data about customers and prospects as possible. Feeding the database gives us leads to qualify and valuable data to mine. So it makes perfect sense when we have something of value to these people—like some great content or special offers—that…
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Allister Frost
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Three Charms But Four Alarms
We humans love seeing choices or lists presented in groups of three. Three gives a natural balance to things, as does five or seven. But three really is the magic number for marketers and copywriters. A recent study for the Make-A-Wish Foundation sought to find the messaging sweet spot for securing charitable donations. They randomly…
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Allister Frost
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Mind The Gap – Consumers 1 v Marketers 0
We live in a fast-changing world. Which means the longer you’ve held an opinion, the greater the chances your views may have fallen behind the times. The latest fast.MAP Marketing Gap study (the 9th annual edition) shows once again how disconnected some marketers’ views are from those of their customers. Let’s take a look at…
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Allister Frost
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This Is Not An Insight at Social Media Week
It’s Social Media Week (#SMW) in London and other cities around the world. And, like any social media conference, the microphone seems to attract more than its fair share of nonsense and misguided opinions masquerading as facts. Fortunately there’s a deliciously barbed anonymous Tumblr page to bring our attention to some of the most mindless…
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Allister Frost
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Why You Should Schedule Your Updates With Buffer
Buffer has been a staple ingredient in my social media management workflow for a couple of years now. If you’ve not tried it yet, now’s the time! It’s a simple, free tool that allows users to schedule tweets and posts to other social networks including Facebook (pages and profiles), LinkedIn (profiles, groups and company pages),…
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Allister Frost
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How To Fly A Plane With A Hashtag
It may be a barely veiled attempt to drive Twitter mentions, but you have to admire BA’s Race The Plane competition that’s running in the UK today. The campaign idea is simplicity itself. Twitter users can race (virtually) a BA jet flying from London to Toronto by tweeting with the hashtag #racetheplace. Presumably—although it’s not…
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Allister Frost
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Top Picks for Social Media Week London 2013
There’s just one week to go until Social Media Week hits cities around the globe, from Berlin to Mumbai and Bogotá to São Paulo. No prizes for guessing where I’ll be though: London! And this year I’ll be hosting a Content Cookery School breakfast briefing with Emarketeers where I’ll be exploring Content Marketing and the…