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Allister Frost
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McDonald’s, Pink Slime, and Absolute Transparency
McDonald’s has been doing some excellent marketing in recent years. It’s clear that the company understands the digital world and the need to operate more openly and transparently. Its excellent Our Food, Your Questions campaign is evidence of how much the company is changing. First launched in Canada, this is now one of my all time favourite social media…
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Allister Frost
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What Teenagers Really Think About Social Media
Here are two posts that should be required reading for all parents of young children and teenagers, as well as all marketing professionals who would like to make their products appeal more to young people through social media marketing programmes. As we often discuss at Internet Safety School, it can be really difficult to see the world…
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Allister Frost
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Buffer for Not for Profits (half price)
I remain a big fan of Buffer, the social media posting tool that makes it easy to cue up posts to social networks like Twitter and LinkedIn , and then drips them out to your desired schedule. Having the ability to schedule posts like this is an important way to maintain posting momentum to selected channels…
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Allister Frost
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Become A Twitter Ninja
It’s been quiet on our blog recently. That’s because we’ve been really busy. But when times get hectic, as the old mantra goes, there’s no point working harder, you need to work smarter. And that’s why I loved revisiting a post from the Buffer Blog from earlier this year in which Neil Patel shared a collection of…
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Allister Frost
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Marketing Ethics Interview on Cambridge Marketing Review
Shortly after giving a recent keynote speech for the Chartered Institute of Marketing at their annual Digital Conference in Cambridge I was interviewed by Kiran Kapur of Star 107.9 FM. My talk had been about the importance of marketing ethics and transparency, and the CIM’s Keep Social Honest campaign, and that’s exactly what Kiran wanted…
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Allister Frost
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The Blemish Effect and Why Bad Reviews Are Good
Let’s imagine you are looking to buy a book online. You are trying to choose between two books, neither of which you know much about, other than the information provided on the Amazon site where you are browsing. To help decide which book is best you scroll down to the review section. Based on these…
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Allister Frost
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LinkedIn To Withdraw Lead Collection on 15 July 2014
LinkedIn Ads includes a feature called Lead Collection that makes it easy for self-service advertisers to gather contact details, including email addresses, from people who engage with their ads. But this feature is set to be withdrawn on 15 July 2014, meaning you have just two weeks left to take advantage of it or withdraw…
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Allister Frost
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Demystifying Digital Marketing in Dubai
Next week I’ll be in Dubai, UAE, to deliver a new training programme entitled ‘Demystifying Digital Marketing’. The open course is a two-day programme, designed to coincide with the Middle East Event Show and Mktg Live, and will feature brand new training content covering everything from search engines to email, mobile marketing to UI testing. I’ve written…
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Allister Frost
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Why Length Matters in Online Content
The well-worn phrase “Size Doesn’t Matter” has no place in the digital marketer’s toolbox. Size, I’m slightly saddened to report, is everything. Get it wrong and your content simply won’t get consumed. Get it right and you could give your content a precious extra lift, boosting clicks, conversions and, ultimately, sales. Kevan Lee at Buffer recently…
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Allister Frost
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You Need To See The Hottest Words in Viral Headlines
Knowing how to write a killer headline, subject line or tweet can make the difference between success and failure for your content marketing efforts. The simple truth is, it doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites…
