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Allister Frost
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The CMO’s Guide to Inbound Marketing
Inbound marketing is a fancy-shmancy term that describes the way that consumers can now find companies before they buy through personal engagement with content on the social web. It’s fundamentally different to traditional marketing (AKA “Shouting!”) in that it requires continuous efforts from content creation teams and relies more on your ability to attract and…
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Allister Frost
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Sneak Peek: CIM Social Media Benchmark Wave 2
[You’re invited: register for the free live webinar on Thursday] This week will see the release of new research from the UK’s Chartered Institute of Marketing (CIM) that confirms marketers’ unremitting appetite to make greater use of social media channels. But not all platforms are equal and some, like Google+, continue to struggle to attract…
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Allister Frost
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All publicity is not good publicity
When broadcast media channels still ruled the roost, we used to say that all publicity is good publicity. Simply put, by getting your name in front of a mass audience, no matter whether this was for good or bad reasons, you could often generate more business on the back of the free publicity than you…
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Allister Frost
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How to infographicise your Twitter profile
Is this useful or not? Probably not, but it’s harmless, good fun. A tool from Visual.ly allows you to “Twitterize Yourself!”, essentially creating a near-instant infographic of your Twitter persona. Quite what you’ll do with the resulting diagram I’m not sure. Maybe impress your mum or print it out to stick above your desk to…
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Allister Frost
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Big Brands Always Win, Get Over It
SEOMoz has built a well-earned reputation as the source of expert advice for anyone looking to improve their search engine marketing. While its focus has always laid primarily with SEO (Search Engine Optimisation), the team has never shied away from offering broader advice about using paid ads in search or exploiting other digital channels. But…
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Allister Frost
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No, this “INSANE Graphic” will not make you a better social media marketer
When Business Insider Advertising posted a story about an “INSANE Graphic” about social media marketing last week I simply shrugged and moved on. Since then, the post has attracted huge amounts of attention online, amassing over 500,000 views and around 9k shares on each of Twitter, LinkedIn and Facebook. And with LinkedIn reporting that the…
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Allister Frost
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Anything is possible if you put your mind to it
The creative opportunities available on social networking sites never cease to amaze me. Take Twitter for example. We all know there’s no way to place animated content on a user’s Twitter homepage, don’t we? Except you can. If you use a bit of left brain thinking and can find someone with the patience of a…
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Allister Frost
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Social Media World Forum Europe –The Measurement and Engagement Debate
I recently joined a panel debate on stage at Social Media World Forum Europe in London to discuss the merits and challenges of measuring engagement in social media channels. Thanks to the team at MyNewsdesk UK, the video is now available for online viewing. Enjoy, and please let me know what you think of the…
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Allister Frost
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Social Media Measurement–our journey so far…
At this week’s Social Media World Forum Europe I joined a panel to debate the merits of measuring engagement in social media activities. It was a friendly panel, with few areas of harsh disagreement, and we all agreed that we’ve not yet cracked the search for meaningful social media ROI metrics. Here’s my take on…
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Allister Frost
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The CMO’s Guide to The Social Landscape
With thanks to Dr Kelly Page for sharing this, here’s a handy ‘ready reckoner’ from CMO.com that summarises some of the benefits of 15 of the big social networks, categorised against their value for Customer Communication, Brand Exposure Traffic (generation potential) To Your Site, and SEO. Of course, like any summary of this kind, it’s…
