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Being a Good Influence(r)
I’m often asked what the rules are governing promotional activities carried out by influencers, whether a hired-in celebrity or members of staff or partner firms. Until recently the guidance has been quite vague, but some recent publications from the ASA and CMA have clarified things a bit, at least here in the UK. Back in…
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Content 1 Advertising 0 – Why Great Content Wins Today
(This post by Allister Frost was first published on the Emarketeers’ blog) Content, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years. And I’m a believer. I believe great content…
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Think Different
Is it just me, or does Apple’s current iPad advertising bear a startling resemblance to rival Microsoft’s “Life Without Walls” ad campaign of almost five years ago? Of course, not every idea can be completely new. But it does make me a little sad to see this, another example of Apple’s innovative streak fading away.
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Measuring the half-life of your links
Understanding the concept of the “half-life” of different types of online links is important. “Half-life” a term most often associated with measuring radioactive decay where it helps describe: “the period of time is takes for the amount of a substance undergoing decay to decrease by half.” (source: Wikipedia) In digital marketing terms the ‘substance’ we’re…
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Ad Placement: a matter of life or death (almost)
Placing digital display ads has never been easier. You create your ads, pay your money, and a nice computer will automagically push them out across whichever networks you choose. But all this automation means fewer human eyeballs checking ad placements actually make sense. And most marketers I meet think about where they’d like to see…
