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![All The Cognitive Biases [infographic]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20317'%3E%3C/svg%3E)
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All The Cognitive Biases [infographic]
When I’m helping companies get their heads around behavioural economics and the psychological thinking that underpins great marketing communications, we often refer to cognitive biases to help explain the curious ways humans beings sometimes act. There’s a great list of cognitive biases on Wikipedia, but, you know, it’s Wikipedia… That’s why I was very excited…
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Book List – Behavioural Economics and Persuasion Skills
I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy! Fun to read, a great starting point in bite-sized chunks. Frankly anything by Dan Ariely is guaranteed to…
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Delightful Creativity from Putpockets
There’s a very common mental state we experience every day of our lives that makes us greatly underestimate the likelihood of something bad happening to us. Psychologists call it the ‘normalcy bias’, and it’s a pretty helpful thing. Without it, we would be less able to relax and enjoy our lives. Instead, we’d live in…
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Dan Ariely’s The Honest Truth about Dishonesty
I’ve been speaking a lot about making marketing noble, not least because if you don’t you are virtually guaranteed to be found out sooner or later in our increasingly transparent and open society. Technology that has given us easier access to information lies at the root of this societal shift but my favourite behavioural economist…
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Reading List: Neuromarketing
The phrase ‘neuromarketing’ is only around ten years old so it’s no surprise that most marketers have yet to study it extensively. It’s a fascinating topic, blending the latest findings from behavioural economics with breakthroughs in neuroscience. Today’s digital communication platforms give us the perfect test site for putting some of the new theory into…
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