-
·
Latest Updates to Facebook Ad Targeting Options
We’ve been monitoring Facebook’s ad targeting choices for several years and our latest audit reveals a number of significant changes. As always, we’ve listed out all the available audience segmentation choices available in our Ad Targeting Worksheet which is now available for free download from here. So, what’s changed for UK marketers in recent months?…
-
·
Which is Better: A Website or a Facebook Page?
[This article was written for iedr.ie, the registry responsible for managing Ireland’s .ie domains] Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a…
-
·
Two Billion People and Counting
When a young Mark Zuckerberg gave ‘theFacebook’ its debut at Harvard College in February 2004, few would have dared imagine it could ever turn a profit, let alone survive for more than a few years. Yet here we are, almost 5,000 days later, and Facebook, as it’s now known the world over, has just steamrollered…
-
·
The Minimum Age to Use Facebook (and more)
One of the key messages I used to teach parents at Internet Safety School was the age their children should be before they can legally use popular sites online. It’s little known that most social networking sites require users to be at least 13 years old before they can sign up. And for e-commerce sites…
