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Allister Frost
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How Facebook follows your every online move
A colleague shared a blog post with me today that shows how Facebook can collect data about your online movements, even if you don’t click a ‘Like’ button or log in to Facebook. It’s a scary scenario, but one that may be being played out right now on your computer. Of course, we should also…
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Allister Frost
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Breakfast at Twitterville: why you should use Twitter
The most common reason people give me for not using Twitter goes something like “why would anyone want to know what I had for breakfast?” It’s one of those beliefs that’s taken on near-mythological proportions, that everyone on Twitter is talking endlessly about what they’ve just eaten while everyone who’s not is clearly more sane…
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Allister Frost
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Social commerce: How to use Facebook, by ASOS
I thought you might enjoy these fascinating data points that Hitwise’s Robin Goad shared on his blog today. ASOS is an online fashion retailer, and a pretty successful one at that. They are planning to launch a store within Facebook very soon and Robin decided to take at look at their site traffic to see…
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Allister Frost
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Facebook: through the 600 million barrier
Social media audit site, Socialbakers, is today reporting that Facebook’s global user base has now crept above 600 million. The fastest gains are coming from relatively untapped markets like India, Indonesia and Philippines. Here in the UK, there are now around 27.5 million registered Facebook users. Socialbakers is a great free tool for anyone wanting…
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Allister Frost
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Facebook overtakes Google in the UK
Happy New Year, dear reader! 2011 promises to be another fast-paced, roller coaster ride for marketers as the social web tightens its grip on ever-broader parts of our lives and the commercial competition to win our dwindling attention reaches boiling point. Last year we talked about social media, this year we’ll all be doing it.…
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Allister Frost
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The dark side of Facebook email: phishing
Facebook’s been in the news this week with the announcement of their new messaging capabilities which will allow their users to email each other with new @facebook.com email addresses. The new features will also help surface priority messages from ‘friends’ and other people you interact with and will bring some clever capabilities that bring together…
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Allister Frost
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Social media marketing idiocy by Turkish Airlines
Every week I see dozens of attempts by marketers looking for quick ways to grow their fan base on social media networks. Many of these activities stem from misguided pressure from senior managers to “exploit the reach of social media” or, my personal favourite, “make sure we’ve got more friends than our competitor”. I have…
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Allister Frost
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Social Search: Charlene Li’s take on Bing’s new tricks
Here’s a link to a great summary from Altimeter’s Charlene Li on the impact that last week’s Bing/Facebook announcement could have on the ways we find information online. My key take outs: The value of your social network increases dramatically when it can positively influence (speed up, increase accuracy/relevance, etc.) your search results Facebook’s all…
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Allister Frost
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New Facebook Groups feature
Earlier this week Facebook announced a new ‘Groups’ feature which greatly simplifies the process of managing the messages you send and receive to friends on the social networking site. This feature is now enabled for all users and presents a host of new opportunities for marketers. I was going to write a collection of tips…
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Allister Frost
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Crowd-sourcing: Driving down the price of a Skoda
I’m a Skoda driver, and proud of it. So it comes as no surprise to me to see Skoda doing some clever digital marketing to promote one of their cars. Skoda Belgium is currently running a crowd-sourcing promotion to sell a Skoda Fabia car via Facebook. The starting price of the car is 12,950 euros,…
