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The Evil Web Lunatic Award goes to…
Bad marketing is everywhere on the internet. Hopefully this example will encourage you to check that your company doesn’t commit the same mistakes. This month’s Evil Web Lunatic Award goes to www.archant.co.uk, trading under the www.subscriptionsave.co.uk name. They work in a dying industry, producing and selling printed magazines, so perhaps it’s understandable that they are…
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Customers live in the present, not the future
In our efforts to stay up-to-date and on top of the latest opportunities we sometimes forget that customers only really care about what they can get now, not what we might have to offer at some point in the future. Take this press ad for instance. I’m sure the advertiser is really excited about their…
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The trouble with Groupon–it’s all push and no pull
Groupon, briefly the darling of Wall Street, is in trouble. After IPO’ing in November 2011 at $20 a share, the stock briefly rocketed to $31, before beginning its depressing descent back to a bubble-bursting $11. Yesterday’s trading saw the price close at $11.85 after a 6.5% day rally. So what’s the problem with Groupon? Like…
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The curse of new shiny objects: QR Code Lunacy
As any good workman will tell you, just because a tool it exists doesn’t mean you have to use it. So why is it that so many in the marketing industry insist on jumping onto every passing bandwagon without first assessing if it’s the best ride in town? Need proof? Visit the delightfully focussed and…
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If you have a wart…
I love this quote which reminds me, as I hope it may you, that no matter how much we sometimes doubt ourselves, no matter how self-conscious we may feel, things are never the same from the other person’s point of view. Or, as someone wise once said to the young marketer: “Just remember, you are…