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Tag: Twitter

  • Allister Frost

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    Measuring the half-life of your links

    Understanding the concept of the “half-life” of different types of online links is important. “Half-life” a term most often associated with measuring radioactive decay where it helps describe: “the period of time is takes for the amount of a substance undergoing decay to decrease by half.” (source: Wikipedia) In digital marketing terms the ‘substance’ we’re…

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  • Allister Frost

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    Anything is possible if you put your mind to it

    The creative opportunities available on social networking sites never cease to amaze me. Take Twitter for example. We all know there’s no way to place animated content on a user’s Twitter homepage, don’t we? Except you can. If you use a bit of left brain thinking and can find someone with the patience of a…

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  • Allister Frost

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    Social Media: “I kind of hate it. I think it’s awful”

    I still enjoy watching US comedian Louis CK’s famous “Everything’s Amazing and Nobody’s Happy” TV clip where he lambasts people for not appreciating the simple things (and the amazing things) in life. His appearance on the Conan chat show became an online viral hit with 5.4 million viewings on YouTube alone. This weekend, Joe Higgins…

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  • Allister Frost

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    One Way To Get Retweeted: “Act Normal”

    I enjoyed reading Pam Moore’s latest article on Social Media Today that lists 55 ways to get retweeted. But what struck me most was that nearly all of the tips relate to one simple principle: “be a nice human being”. Sure, there are some techniques like sharing ‘how to’ advice that often work well but,…

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  • Allister Frost

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    Please Retweet, or rather, don’t…

    Chris Brogan writes today that “asking for a retweet or mention of something – that isn’t cause related – isn’t cool”, and urges his readers to stop asking for retweets. Chris is right, to a degree. People who blindly ask others to “RT” their messages often betray their social web naivety. Their constant pleas for…

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  • Allister Frost

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    Promoted Tweets–do they work?

    I’ve previously shared some stats on the top performing Promoted Tweets and, no surprise, the one thing they all have in common is that they all say something remarkable or newsworthy. With clickthrough rates as high as 52%, advertisers could be forgiven for thinking Promoted Tweets are the Holy Grail they’ve been longing for. But…

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  • Allister Frost

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    Daft Ideas for Social Media: Post each update everywhere

    It’s tempting when using social media networks to want to simultaneously post each update to lots of networks. It’s a great time-saver and applications like Tweetdeck and Seesmic can even automate this task for you completely. But are you sure you want to post the exact same update to lots of networks? While this might…

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  • Allister Frost

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    Klout Perks: Higher Klout doesn’t equal More Perks

    With the social web going crazy for influence metrics like Klout and PeerIndex, I still feel quite uncomfortable with the idea of marketers targeting people based purely on their assumed online influence. The Klout Perks programme, where people with a certain Klout score or influence profile receive discounts or free gifts, has drawn as much…

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  • Allister Frost

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    Is it Twitter o’clock?: When is the best time to tweet?

    Twitter’s great when people can see what you’re sharing, but the harsh reality is that most of your twitter followers won’t ever see or read your latest tweet. Only those that are online  and paying attention to Twitter when you send it are likely to see your musings. Plus, of course, anyone who finds your…

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  • Allister Frost

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    Klout.com: Now with added LinkedIn

    Klout users will soon see the option to add their LinkedIn profiles to their Klout.com accounts, allowing Klout to take your LinkedIn network into consideration when assessing your online influence. While headline Klout scores are unlikely to change significantly in the short term, you should expect to see some variations in your reach and influence…

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