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There’s No Such Thing as an Awareness Campaign
Yesterday, at the annual UK IAB Engage event, there was much debate about the role that digital marketing can play in brand-building, as opposed to direct-response, marketing. The assembled agency experts were broadly in agreement that digital still falls short when it comes to brand-building work, although its value is growing as consumers spend more…
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7 tips for winning attention online
If you want your online content to be found, you need to make it attractive to both humans and search engines. One or the other is good, but both is close to awesome. Because, the fact is, no matter how wondrous you think your online creation is, it only becomes truly great when people find…
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Being remarkable: Rethinking the receipt
We produce billions of them every day and I’ll bet most people reading this will have at least one in their pocket or bag right now. But the humble sales receipt has barely evolved in recent years, despite the power inside most cash registers having increased exponentially. Cue London-based design studio, BERG, who have carried…
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Two wonderful marketers on video
We digital marketers are not above needing to combine clever creative thinking and the sort of profound psychological insights that our marketing forefathers mastered long before Tim Berners-Lee made his incredible discovery. So, today I share with you two of my favourite marketing presentations, both courtesy of the wonderful TED. First up, Rory Sutherland, with Life…
