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The Misery of Multiple Messages
It’s often the most long-in-the-tooth marketing principles that are the most misused or ignored. Who’s got time these days for old-style thinking? It’s the digital era, grandad! Surely fresh, breakthrough approaches are needed, not methods built on decades of wisdom and experience? A quick glance at any email inbox will illustrate how so many marketers…
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How Digital Fuels Disloyalty (and what you can do about it)
Those of us who have been in the business world for some time have had it easy. It used to be a fairly safe bet that happy customers would, sooner or later, return to buy again. After all, we did a great job of winning those customers in the first place and by meeting—or occasionally…
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All The Cognitive Biases [infographic]
When I’m helping companies get their heads around behavioural economics and the psychological thinking that underpins great marketing communications, we often refer to cognitive biases to help explain the curious ways humans beings sometimes act. There’s a great list of cognitive biases on Wikipedia, but, you know, it’s Wikipedia… That’s why I was very excited…
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Which is Better: A Website or a Facebook Page?
[This article was written for iedr.ie, the registry responsible for managing Ireland’s .ie domains] Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a…