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Purpose Platitudes vs. Brand Activism
Earlier, I posted about the much-hyped topic of brand “Purpose”, and called on marketers to go beyond platonic statements of intent to embrace full-on activism in pursuit of their brand beliefs. In this article, we’ll explore two related examples of brand purpose, one done with absolute conviction and good intent and the other with, perhaps,…
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Business Lessons from Leicester
In a normally quiet, mid-sized city in central England a seismic revolution just took place. Leicester (pronounced “Lester” for you non-Brits) City Football* Club (LCFC) has just won the English Premier League title, arguably the most prestigious national club league trophy in the world. If that strikes you as unremarkable, consider these: Last season, LCFC won…
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50 Things You Don’t Need in 2014
50 Things You Don't Need In 2014 from Wild Orange Media Ltd As 2013 draws to a close, I thought it might be fun to take a look at some well-loved things that suddenly find themselves obsolete in our fast-changing world. I can’t pretend this is a comprehensive list of all-things-obsolete, but coming up with…
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Myth-busting: Calls-to-action Must Be Above The Fold
The longer you work in any specialist field the more susceptible you become to placing trust in tried-and-tested rules and principles. Take the well-known fact that content placed on a website above the fold (that is in the top portion of the screen, visible to all when the page loads) performs better than stuff below…
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The Recession-Busting Vending Machine
Are you depressed about the world’s economic woes? Well, here’s a vending machine that puts a novel spin on bad news. Spotted at the recently opened Open Data Institute in London UK, this vending machine has been reprogrammed to automatically dispense free snacks every time recession-related terms make the headlines on the BBC News RSS…
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A Day Made of Glass 2 – Unpacked
Corning makes glass, but not just any old glass, the type of glass we see on screens and displays all around us these days. I really admired their February 2011 ‘A Day Made of Glass’ video which instantly positioned Corning as a thought leader whose glass you would be happy to find in any device…
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Tagxedo: it’s like Wordle on steroids
Tag clouds are a great way of synthesising lots of content into a readily digestible graphic but until now they’ve been rather lacklustre and dull. That’s why I love Tagxedo which, as the name suggests, is a great way to show off your content in all its finery. You can create a word cloud from…
